TTArtisan will soon announce a new AF 85mm f/1.8 from the budget Neo line (previously reported here).

The TTArtisan Neo line is a new series of ultra-affordable, minimalist full-frame autofocus prime lenses that prioritize extreme simplicity, compact size, and low cost over traditional manual controls. The line features a clean, no-frills design with no aperture ring or focus ring.

Information on the TTartisan AF 50mm f/1.8 NEO lens (E/Z/L) is available here:

New: TTartisan AF 50mm f/1.8 NEO lens (E/Z/L) announced for $89

TTartisan announced two full-frame AF lenses from the new Neo series: 50mm f/1.8 & 85mm f/1.8 (E/Z/L)

The post TTartisan to announce a new AF 85mm f/1.8 lens (E/Z/L) from the budget Neo line very soon appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for June 2026:

Sony FX4 camera confirmed?

Updated list of upcoming/rumored Fujifilm cameras and lenses

Godox is launching its first camera with a transparent viewfinder: the C100

Viltrox cut a lens in half and took pictures with it – here are the results

Zeiss announced new Horizon anamorphic lenses

Used compact camera prices quadruple in Japan as CCD models make a comeback

Adobe to acquire Topaz Labs

Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens

A new wave of Chinese lenses from Viltrox, 7Artisans, Vistilen, Brightin Star, and LLL to be announced in the next few days

20 years of Sony Alpha cameras: from the Alpha 100 to mirrorless leadership in 2026

The post The most popular PhotoRumors posts for June 2026 appeared first on Photo Rumors.

Here is what else is new:

Did you know that every Pixii camera can record B&W DNG files? (the story of how an engineering tool accidentally became Pixii’s most-loved feature)

New: Owlkrown OxBlood Red Leica accessories

Mandler to release a new 50mm f/1.4 PRE-ASPH “E46” lens for Leica M-mount

Light Lens Lab will soon release the new photographic film and the 35mm APO lens for M-mount

Fujikina NYC 2026 Announced for October 16-18

Canon EOS C80 Firmware Update 1.0.6.1 Released

The post What else is new? appeared first on Photo Rumors.

Sirui officially announced the previously reported 15mm T1.6, 75mm T1.4, and 150mm T4 Macro (1.5x) cinema lenses. Orders are now open at B&H Photo and the official Sirui online store (the lenses are from the Sirui Vision Prime series, currently available in 24mm, 35mm, and 50mm T1.4). Additional information:

• Native E-mount + interchangeable RF/Z/L modules (no shims required)
• 46mm image circle, full coverage on full-frame, S35 & large-format cinema cameras
• Multi-layer nano coating cuts flare & ghosting
• Lightest lens in the set: just 599g
• All lenses share the same color tone, gear position, and 270° focus throw

The post Sirui officially announced new 15mm T1.6, 75mm T1.4, & 150mm T4 Macro (1.5x) cinema lenses appeared first on Photo Rumors.

Viltrox is already teasing the upcoming 26mm f/2.8 EVO pancake lens for Sony E and Nikon Z mount (already listed for sale on Aliexpress):

Viltrox is expected to release the following new lenses in 2026:

• Viltrox 18mm f/1.2 Pro APS-C
• Viltrox 25mm f/1.7 MFT
• Viltrox 26mm f/2.8 EVO pancake
• Viltrox 28mm f/2.8
• Viltrox 35mm f/1.4 Pro
• Viltrox 40mm f/1.2 Pro
• Viltrox tilt, shift, or both lens

Recently released Viltrox lenses:

• Viltrox 28mm f/4.5 Chip for L-mount
• Viltrox AF 35mm f/1.2 Lab
• Viltrox 75mm f/1.8 EVO APS-C
• Viltrox 90mm f/2.2 EVO APS-C

Viltrox flashes are currently on sale at B&H Photo and the Viltrox store.

Updated Viltrox 2026 lens roadmap (20% off all lenses ending today)

This is the “rumored” Viltrox camera

Viltrox cut a lens in half and took pictures with it – here are the results

The post Viltrox 26mm f/2.8 EVO pancake lens coming soon (E/Z) appeared first on Photo Rumors.

The previously reported SG-Image AF 25mm f/1.8 lens for MFT has now been officially announced and is available for order on Amazon (check also the official SG-Image online store, eBay, AliExpress, and Amazon Japan).

Additional information on the new lens:

• 7-element in 5-group optical design (including 3 high-refractive-index elements)
• 9-blade aperture
• Aperture range: f/1.8 – f/16
• Minimum focusing distance: 0.3 meters
• 52mm filter size
• Weight 145 grams
• Dimensions: Φ67mm × 31mm
• Available in black and silver
• Additional pictures:

New SG-Image AF 25mm f/1.8 lens for MFT to be announced next week

SG-image AF 25mm f/1.8 lens officially released (E/X)

New: SG-Image 25mm f/1.8 lens

The post SG-Image AF 25mm f/1.8 lens for MFT officially announced and available for order appeared first on Photo Rumors.

Sony will announce a new RX10 super-zoom camera next week (July 9th). The new model will be a replacement for the Sony CyberShot RX10 IV that was announced back in 2017:

Surprise: Sony RX10 IV camera announced

Here is what to expect from the new Sony RX10 V super-zoom camera:

• Zeiss 24-600mm f/2.4-4 25x optical zoom lens
• 20.1MP stacked 1-inch Exmor RS sensor
• Same overall bridge camera form factor, build quality, EVF, and tilting screen
• New image processor (likely BIONZ XR or similar)
• NP-FZ100 battery
• Modern connectivity (USB-C charging/port and updated Wi-Fi/Bluetooth)
• Better overall performance
• Price in the $1,899–$1,999 range

The post Sony to announce a new RX10 V super-zoom camera next week appeared first on Photo Rumors.

 
 
Sirui is teasing the release of three new cinema lenses on July 6th:

• 150mm T4
• 75mm T1.4
• 15mm T1.6

The new lenses are already listed at B&H Photo (the lenses are from the Sirui Vision Prime series, currently available in 24mm, 35mm, and 50mm T1.4):

The post Sirui is teasing three new cinema lenses (150mm, T4 75mm T1.4, 15mm T1.6) appeared first on Photo Rumors.

The previously reported TTartisan AF 50mm f/1.8 NEO lens for E/Z/L mount is now officially announed:

• Pre-orders: B&H Photo | TTartisan online store
• Additional information:

TTartisan announced two full-frame AF lenses from the new Neo series: 50mm f/1.8 & 85mm f/1.8 (E/Z/L)

The post New: TTartisan AF 50mm f/1.8 NEO lens (E/Z/L) announced for $89 appeared first on Photo Rumors.

The above screenshot of the Insta360 CEO’s computer was taken from a publicly available video post on Chinese social media and contains some hints on upcoming Insta360 products (check also the ongoing Insta360 sale):

• From the top, the first item is a Luna Ultra firmware
• Next is “compared OP4.mov”: OP4 here is most likely a comparison with the OSMO Pocket 4
• Next is “X6 360 pv (X6&001) compressed.mov”: clearly referring to a new X6 product (the next 360 camera model?)
• Next is a folder named “z0 latest sample for jk (only roughly adjusted exposure and color)”: the rumored mirrorless camera from Insta360 is called Z0 (this is probably a code name, not a final product name)
• Next is “X6 360 pv (X6&001) .mov.larkcache”, again the X6 (the next 360 camera model)
• “z03 compared OP4.mov.larkcache”: this seems to be a new product labeled as Z03
• The last folder is “z0 latest sample for jk” –  z0 again, the rumored Insta360 mirrorless camera

Update – the Insta360 X6 camera is already registered with the FCC:

The rumored Insta360 mirrorless interchangeable-lens camera will have an MFT mount

Is Insta360 coming up with a new mirrorless camera?

Patent wars: GoPro, Insta360, and DJI – the latest updates

The post Insta360 upcoming products: hints from the CEO’s computer appeared first on Photo Rumors.

Meike will announce the new AF 85mm f/1.8 lens for GFX mount on July 10th:

Also coming soon: Meike AF 85mm f/1.8 lens for GFX mount

Meike is teasing a new lens for Fujifilm GFX medium format cameras

MEIKE Teases AF 85mm F1.8 For GFX

All new lenses from the 2026 China P&E Imaging Show (update #3)

The post New Meike AF 85mm f/1.8 lens for GFX mount coming on July 10th appeared first on Photo Rumors.

→ This new new Delkin Valor Pro 1TB CFexpress 4.0 memory card is assembled in the US.

→ Fujifilm released new QuickSnap film camera models (waterproof and black & white) to celebrate its 40th birthday.

→  This new Cinelux Sixteen camera captures both film and digital simultaneously

→ Core SWX PowerVault charging system (more info).

→ Think Tank Photo announced a new Turnstyle Sling V3 camera bag (more info).

→ Manfrotto Uncover Backpack (more info).

→ Profoto XL-Sized Softboxes (more info).

→ Pelican next-gen Protector 2.0 cases (more info).

→ Portable Polaroid Go Generation 3 camera (more info).

→ Harlowe Pocket Flash with Z-Axis stand and Bi-Color LED (more info).

→ Godox portable lighting system (more info).

The post New products from Delkin, Fuji, Cinelux, Manfrotto, Profoto, Polaroid, Harlowe, Godox, and more appeared first on Photo Rumors.

Here is what else is new:

Just announced: 3 Legged Thing Oscar QD for OM System OM-3 cameras

Mandler to release a new 50mm f/1.4 PRE-ASPH “E46” lens for Leica M-mount

The latest Owlkrown accessories for Leica cameras

Leica SL3-P videos

FUJIFILM GFX100RF FRAGMENT EDITION Firmware Update

Unique Fujifilm X100VI & X100V Urth Square Lens Hood With A Rounded Off Lens Cap

B&H Exclusive Core SWX PowerVault Base System and Sony NP-F/L-Series, NP-FZ100, and BP-U Dual-Charge Released

Tamron 50-130mm f/2.8 Inner Zoom Patent Spotted (P2026105742)

The post What else is new? appeared first on Photo Rumors.

Meike will announce a new AF 85mm f/1.8 lens for Fujifilm GFX mount in July (previously reported here). Check the official Meike website, B&H Photo, and Amazon for the product listing.

Meike is teasing a new lens for Fujifilm GFX medium format cameras

All new lenses from the 2026 China P&E Imaging Show (update #3)

Via FujiAddict

The post Also coming soon: Meike AF 85mm f/1.8 lens for GFX mount appeared first on Photo Rumors.

As already reported, 7Artisans announced a new AF 135mm f/1.8 lens for Sony E and Leica L mount (the lens already exists for Nikon Z-mount). Orders are now open on the official 7Artisans online store (also check Amazon and B&H Photo).

Additional information about the 7Artisans AF 135mm f/1.8 lens is available here:

7Artisans to announce a new AF 135mm f/1.8 MAX lens (E/L)

The post 7Artisans AF 135mm f/1.8 lens for E and L mount announced appeared first on Photo Rumors.

Godox released its digital camera, the C100, with a transparent viewfinder. The C100 is a plastic frame that helps the photographer gauge the approximate shooting area. Godox describes the device as a metering aid for film photography.

Additional information:

• High-transparency intelligent display (screen size ≈ 60.8 × 47.8 mm) with >50% light transmittance.
• Dimensions: ≈ 104 × 71.7 × 19.1 mm (slim, pocketable profile)
• Weight: Reported as ~65 g in Chinese sources (one retailer lists 655 g — almost certainly a typo/copy-paste error)
• Storage: TF/microSD card support up to 128 GB (card not included)
• Battery: Built-in rechargeable battery; claims >1.5 hours of continuous video recording
• Charging/Data: USB-C (5V ⎓ 1A) for charging and OTG direct transfer to phones or computers
• Exposure Controls: Center-weighted metering with linked aperture/shutter adjustment (semi-auto style — adjust one and the camera handles the other). Adjustable ISO.
• Other: Portable for travel/street/lifestyle shooting; minimalist design.
• Price: 199 RMB (roughly $28 USD).

The post Godox is launching its first camera with a transparent viewfinder: the C100 appeared first on Photo Rumors.

Canon registered a new camera model DS126973 on June 2nd. Canon now has two unannounced camera models:

Canon has registered a new DS126947 camera – here is what to expect

Canon is actively reviving and expanding its PowerShot compact camera lineup

Canon compact camera rumors for 2026

Via E8M_8888

The post Canon registered a new camera model overseas appeared first on Photo Rumors.

DxO started a new summer sale where you can get 20% off any DxO software with the discount code SummerRumors2026 (valid for new customers only). This offer is valid until July 10th, 2026. See the latest DxO releases here. DxO recently introduced 965 new modules – see this page for details.

You can use the exclusive Luminar coupon code RUMORS20NEO for an additional 20% off on top of the ongoing Summer sale. The code is valid until June 30. Additional information on the Skylum Luminar Neo Summer Sale can be found here

ON1 Photo RAW 2026.4 21st Anniversary Sale: up to 60% off this month. See the latest ON1 releases here.

Use the coupon code RUMORS for a 15% discount at Aftershoot. See the details on their latest major release here.

Topaz Labs is offering 20% off a new plan.

Travel Photography Cheat Sheets summer sale: up to 88% off until June 30th.

The post Ending soon: DxO, Luminar, Aftershoot, and ON1 discounts appeared first on Photo Rumors.

In addition to the 7Artisans AF 135mm f/1.8 MAX lens (E/L), Sirui and Songraw are also teasing the release of new lenses in the next few days:

• Songraw AF 85mm f/1.2 “Youth Edition” lens (E/Z) on July 8th
• New Sirui compact (“pocket”) telephoto lens on July 2nd

The post Sirui and Songraw will also announce new lenses next week appeared first on Photo Rumors.

You can use the exclusive Luminar coupon code RUMORS20NEO for an additional 20% off on top of the ongoing Summer sale. The code is valid until June 30. Additional information on the Skylum Luminar Neo Summer Sale can be found here:

Skylum Luminar Neo Summer Sale: up to 70% off

Information on the latest Luminar Neo Spring release is available here:

Skylum Luminar Neo Spring release v1.27 is out

The post Exclusive Luminar coupon code for an additional 20% off on top of the ongoing sale appeared first on Photo Rumors.