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Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens

Par : PR admin
4 août 2026 à 14:30






The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.

  • Pre-orders: B&H Photo | Foto ErhardtWEX Photo
  • Key features:
    • Designed for wildlife, birds & travel photography
    • Dual linear motor autofocusing mechanism
    • Compact and lightweight at only 654g
    • Close focusing from 0.86 meters
    • Two ED and two aspherical elements
    • Optical SteadyShot reduces camera shake
  • Additional informtion:

Compact, Lightweight Design for Easy Handling, Even for First-Time Super-Telephoto Users

The lens delivers a 100-400mm super-telephoto zoom range in a compact, lightweight body weighing approximately 654g, making it easy to carry. That portability also eases handling during handheld shooting and speeds up framing. You can capture powerful images of subjects that are hard to approach, such as birds and sports scenes, and use the ‘compression effect’ (which makes the distance between nearby subjects and distant background elements appear shorter) for landscape work unique to super-telephoto lenses. With an optional SEL20TC teleconverter*[1], you can double your reach, up to 800mm, or up to 1,200mm in APS-C mode.

Sharp Detail Through the Entire Zoom Range Means You Can Capture the Details That Matter

Excellent image quality holds whatever the shooting distance, thanks to an optical design with two ED glass elements and two aspherical elements that suppress color bleeding and distortion for clear rendering across the entire zoom range. The subject stands out against natural, soft bokeh, helped by a 9-blade circular aperture and optimization of spherical aberration. Its close-up performance is strong too: a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, with a maximum magnification of 0.41x, lets you shoot flowers, insects, and other nearby subjects as easily as distant ones.

Fast, Precise AF and Built-In Optical Image Stabilization for Moving Subjects

The linear motor drive delivers fast, precise, and quiet AF (auto focus) to track moving subjects. The lens also supports high-speed continuous shooting with AF/AE (auto exposure) tracking at up to approximately 120 frames per second*[2] with the full-frame mirrorless α9 III camera. Built-in optical image stabilization suppresses camera shake during handheld shooting and keeps framing stable, even with distant subjects. The lens also works with the camera body’s Active Mode image stabilization and coordinated image stabilization control*[3], for high-quality stills and movies with reduced blur when shooting handheld. It also supports the camera body’s breathing compensation function*[4], which corrects changes in angle of view caused by shifts in focus position during movie recording.

Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance

A customizable focus hold button, focus mode/range switching dial, and zoom lock switch give you quick operation across shooting scenes and comfortable ultra-telephoto handling. A dust and moisture resistant design*[5] helps you keep shooting with confidence when the weather changes unexpectedly. The supplied lens hood helps prevent flare and ghosting that can degrade image quality.

Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

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The Godox C100 transparent viewfinder camera is now available for $45

Par : PR admin
3 août 2026 à 23:30




The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here):

Additional information:

  • High-transparency intelligent display (screen size ≈ 60.8 × 47.8 mm) with >50% light transmittance.
  • Dimensions: ≈ 104 × 71.7 × 19.1 mm (slim, pocketable profile)
  • Storage: TF/microSD card support up to 128 GB (card not included)
  • Battery: Built-in rechargeable battery; claims >1.5 hours of continuous video recording
  • Charging/Data: USB-C (5V ⎓ 1A) for charging and OTG direct transfer to phones or computers
  • Exposure Controls: Center-weighted metering with linked aperture/shutter adjustment (semi-auto style — adjust one and the camera handles the other). Adjustable ISO.
  • Other: Portable for travel/street/lifestyle shooting; minimalist design.
  • Price: 199 RMB (roughly $28 USD).
  • Smart Light Metering – Provides real-time exposure information, making it easier to understand and work with light in different shooting situations.
  • Transparent Optical Viewfinder – Keeps you visually connected to your subject while encouraging a more natural and engaging shooting experience.
  • Seamless HUD Display – Displays shooting modes, framing guides, and exposure information in a clean, unobtrusive overlay.
  • Pure, Present Shooting – A distraction-free experience that encourages photographers to trust their instincts and stay focused on the moment.
  • Four Creative Aspect Ratios – Switch easily between 16:9, 4:3, 3:2, and 1:1 to explore different visual styles.
  • 65 g Pocket-Sized Design – Lightweight and easy to carry, making it a practical everyday companion wherever inspiration strikes.




Godox is launching its first camera with a transparent viewfinder: the C100

The post The Godox C100 transparent viewfinder camera is now available for $45 appeared first on Photo Rumors.

Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list

Par : PR admin
3 août 2026 à 15:23


Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list:

“The E-mount Basic Specifications have been disclosed to the partners that satisfy the qualification criteria predefined by Sony. License partners are as follows (as of July/2026). The E-mount Basic Specifications are disclosed for compatibility. It does not guarantee the compatibility or quality of all functions. For quality assurance, please contact the license partner.”


The post Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list appeared first on Photo Rumors.

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount

Par : PR admin
3 août 2026 à 01:23


Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount for $129:

Additional information:

Vintage-Inspired Premium Design
Featuring a classic film-era style with a full-metal body, the lens delivers both a refined appearance and a comfortable shooting experience.

Smooth Manual Focusing Experience
The diamond-pattern focus ring provides smooth rotation and excellent grip, making manual focusing more enjoyable and precise.

Classic 50mm F1.4 Perspective
The versatile 50mm focal length is perfect for portraits, street photography, travel, and daily shooting.

Beautiful Film-Like Rendering
Designed to create soft tones, natural colors, and a unique vintage atmosphere straight out of camera.

Dreamy Bokeh & Low-Light Performance
The bright F1.4 aperture delivers smooth background blur and beautiful night-light rendering, creating a more artistic visual style.

The post Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount appeared first on Photo Rumors.

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results

Par : PR admin
3 août 2026 à 00:48



Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results:

Earlier today, Sony released its Q1 FY2026 financial results (for the three months ended June 30, 2026). While the big headline numbers were incredibly strong—consolidated sales up 8.2% to JPY 2,837.8 billion and operating income surging 40% to JPY 476.5 billion—the biggest takeaway for the Alpha community was the formal confirmation we’ve all been waiting for: Sony has formally submitted a proposal to acquire Tamron.

Sony Q1 FY2026 Financial Results: Sony Confirms Tamron Acquisition Offer

Tamron confirms non-binding acquisition proposal from Sony

Sony to acquire Tamron?

Via SonyAddict

The post Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results appeared first on Photo Rumors.

Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo

Par : PR admin
2 août 2026 à 01:43




In August, you can get an extra 5% off Canon gear at B&H Photo with the PayBoo card (the PayBoo card instantly credits the sales tax). For example, the Canon EOS R1 camera is $6799 everywhere. If you live in an area with a 7% sales tax, you will pay $7274.93 no matter where you buy it, in a store or online. If you buy it at B&H with the PayBoo card, you pay only $6799. From August 1st – 31st, not only will there be Canon rebates, but if you pay with the PayBoo card, you’ll save the tax AND get an extra 5% off. On the EOS R1, that’s an additional $339.95 off. Here is the list of products that will be part of this promotion:

CAER1 EOS R1
CAER3 EOS R3
CAER52 EOS R5 Mark II
CAER52241054 EOS R5 Mark II w/RF24-105L IS USM
CAER5 EOS R5 Body
CAER524105 EOS R5 w/RF24-105L USM
CAER62 EOS R6 Mark II Body
CAER62SMA EOS R6 Mark II Stop Animation
CAER62FW EOS R6 Mark II Cropping Guide Frame
CAER6224105U EOS R6 Mark II w/RF24-105L USM
CAER6224105S EOS R6 Mark II w/RF24-105L IS STM
CAER63 EOS R6 III Body
CAER63SM EOS R6 III with Stop Motion Firmware
CAER6324105L EOS R6 III 24-105USM Kit
CAER6324105 EOS R6 III 24-105STM Kit
CAER8 EOS R8 Body
CAER8FW EOS R8 Cropping Guide Frame
CAER82450 EOS R8 w/RF24-50
CAER8CCK EOS R8 CCK
CAERPB EOS RP
CAERP2410547 EOS RP w/RF24-105 IS STM
CAER7 EOS R7 Body
CAER7FW EOS R7 Cropping Guide Frame
CAER718150 EOS R7 w/RF-S18-150 STM
CAER7CCK EOS R7 CCK
CAER10 EOS R10 Body
CAER10FW EOS R10 Cropping Guide Frame
CAER101845 EOS R10 w/RF-S18-45 STM
CAER10CCK EOS R10 CCK
CAER1018150 EOS R10 w/EF-S18-150 IS STM
CAER50V EOS R50V Body
CAER50V1430 EOS R50V w/RF-S 14-30 IS STM PZ
CAER50 EOS R50 Body (BK)
CAER50W EOS R50 Body (WH)
CAER50FW EOS R50 Cropping Guide Frame
CAER501845 EOS R50 w/RF-S18-45 IS STM (BK)
CAER501845W EOS R50 w/RF-S18-45 IS STM (WH)
CAER502LK EOS R50 Two Lens Kit
CAER50CCK EOS R50 CCK
CAER50VCK EOS R50 VCK
CAER100 EOS R100 Body
CAER1001845 EOS R100 w/RF-S18-45 Kit
CAER1002LK EOS R100 w/RF-S18-45 & 55-210 Lenses
CAER1002DZLK EOS R100 w/RF-S18-45 & RF75-300 Lenses
CAE5D4 5DMKIV(WG)BODY(USLAG)
CAE5D424105 5DMKIV(WG)24105(USLAG)
CAE5D4CL 5DMKIV(WG)BODY with C-LOG
CAEDRT71855 EOS Rebel T7 w/EF-S 18-55 IS II
CAEDRT7L1 EOS Rebel T7 w/EF-S 18-55 & 75-300 Lenses
CA101845IS RF-S10-18mm F4.5-6.3 IS STM
CA3514LRF RF 35MM F/1.4 L VCM LENS
CA2014LRF RF 20MM F/1.4 L VCM Lens
CA2414LRF RF 24MM F/1.4L VCM Lens
CA5014LRF RF 50MM F/1.4L VCM Lens
CA2418RF RF 24mm f/1.8 MACRO IS STM LENS
CA2828RF RF 28MM F2.8 STM
CA3518MRF RF 35MM F/1.8 M IS STM(N)
CA1628RF RF 16MM F/2.8 STM(N)
CA5018RF RF 50MM F/1.8 STM(N)
CA5012LRF RF 50MM f/1.2 L USM
7198C002 RF 45MM f/1.2 STM
CA8512DSRF RF 85MM F/1.2L USM DS
CA8512LRF RF 85MM F/1.2L USM
CA852RF RF 85MM F/2 Macro STM
CA10028RF RF 100mm f/2.8L Macro IS USM

The post Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo appeared first on Photo Rumors.

The latest Canon rumors

Par : PR admin
1 août 2026 à 19:47


Here is a recap of the latest Canon camera and lens rumors:

Cameras

  • Canon EOS R8 Mark II expected in Fall 2026; could be retro-inspired, with a 32.5MP full-frame CMOS sensor, IBIS, a 40fps electronic shutter (no mechanical shutter), dual SD card slots, and 4K video.
  • Canon EOS R10 Mark II positioned as the next APS-C camera in the lineup overhaul, ahead of a higher-end R7 successor.
  • Canon EOS R7 Mark II now most likely expected in 2027
  • Canon New PowerShot (G7 X-style successor) expected announcement in September 2026.

Lenses

  • Canon RF 300-600mm f/5.6L IS USM (or VCM)
  • Canon RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM replacements
  • Canon RF 500mm prime (possibly f/5.6 L IS)
  • Canon RF 105mm f/1.4L VCM

Canon Q2 2026 financial results: profit up, 90% tariffs refunded, compact camera production increases

Fuji and Canon registered new cameras

The post The latest Canon rumors appeared first on Photo Rumors.

New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released

Par : PR admin
31 juillet 2026 à 17:44

The previously reported Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount is now officially released in China:

  • Focal Length: 30mm
  • Format: Medium Format
  • Angle of View: 84.5° (equivalent to 24mm on full-frame)
  • Aperture: F2.4–F22; 11 aperture blades; clicked aperture
  • Maximum Magnification: 0.31x
  • Minimum Focusing Distance: 0.2m
  • Lens Construction: 13 elements in 12 groups (including 2 ED and 1 ASPH elements); dual-group floating design
  • Mount: Fujifilm GFX, Hasselblad XCD
  • Lens Dimensions: φ81mm × 80mm (GFX mount) / φ73mm × 84mm (XCD mount)
  • Filter Size: φ58mm
  • Weight: 550g
  • Price: $500 (now available on AliExpress; also check Amazon, B&H Photo, and the official ZYoptics website)
  • Additional information:



ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

The post New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released appeared first on Photo Rumors.

Fujifilm X-T5 camera officially discontinued in Japan

Par : PR admin
31 juillet 2026 à 16:52



The Fujifilm X-T5 camera is now officially listed as discontinued in Japan

  • Camera Kitamura: Now on sale
  • Map Camera: Discontinued product, but still in stock.
  • Bic Camera: Now on sale
  • Yodobashi Camera: Sales ended
  • Official Japanese Fujifilm store: Discontinued

In the US, the Fujifilm X-T5 is still in stock at B&H Photo.

The Fujifilm X-T5 was announced in November 2022. Previous coverage can be found here.

More discontinued cameras are listed here.

Via Asobinet

The post Fujifilm X-T5 camera officially discontinued in Japan appeared first on Photo Rumors.

Tamron confirms non-binding acquisition proposal from Sony

Par : PR admin
30 juillet 2026 à 04:51


Tamron issued an official statement regarding the previously reported/rumored acquisition bid by Sony:

Regarding Partial Media Reports about Our Company

Yesterday, Diamond Online published a partial report stating that there had been an acquisition proposal regarding our company. However, this was not announced by our company.

It is true that we have received a non-binding proposal from Sony Corporation concerning a series of transactions to make our company a wholly-owned subsidiary of the Sony Group. In response, we have established a special committee and are examining various options aimed at enhancing corporate value. At present, however, there are no matters that require public disclosure.

Should any matters requiring disclosure arise in the future, we will promptly announce them.

Here is the original document:

Sony to acquire Tamron?

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Canon Q2 2026 financial results: profit up, 90% tariffs refunded, compact camera production increases

Par : PR admin
29 juillet 2026 à 23:49


Canon released its Q2 2026 financial results. Here is the recap:

  • Market conditions remained weak in Europe, affected by the Middle East situation, and in the U.S., where the tariff impact persists.
  • Net sales rose 3.6%, reaching a record high for a second quarter, driven by continued sales growth in compact camera and network camera businesses, and revenue growth in semiconductor lithography equipment driven by memory-related demand
  • Higher costs resulting from a rise in memory prices and the Middle East situation, absorbed by refunds on additional U.S. tariffs and yen depreciation
  • Increased operating profit by 35.2% to 159.2 billion yen

Details on the Canon Imaging Business:

  • Camera sales increased significantly, driven by strong demand for compact cameras, which continued from the first quarter.
  • For compact cameras as well, we will further increase production volumes in the second half of the year and aim to achieve full-year sales growth of more than 50%.
  • For interchangeable-lens cameras, revenue increased as sales of full-frame models, led by the EOS R6 Mark III launched last November, grew compared with the first quarter, resulting in a higher average selling price.

Canon got back 90% of the Trump tariffs that we, the consumers, paid through price increases:

Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

Detailed Canon camera report:

The compact camera market continues to expand, driven by the growing number of new camera users, particularly among younger consumers. As for the interchangeable-lens camera market, while we lowered our outlook to reflect the impact of the Middle East situation, we still expect the market to reach 6.45 million units.

In the second quarter, compact camera sales increased significantly as we were able to meet strong demand through the production expansion implemented in the second half of last year.

For interchangeable-lens cameras, sales of full-frame models increased significantly compared with the first quarter, led by the EOS R6 Mark III, which was launched in November last year. Combined with an increase in the average selling price, this resulted in revenue growth of 12.9% year on year.

In the second half of the year, for compact cameras, which continue to perform strongly, we will further expand production capacity to eliminate supply shortages as quickly as possible and drive additional sales growth. For interchangeable-lens cameras, in addition to the EOS R6 Mark III, which contributed to sales growth in the first half of the year, we will strengthen sales of full-frame models, led by the EOS R6 V, a full-frame mirrorless camera for video creators launched in June. As a result, we aim to achieve full-year revenue growth of 11.6% for the camera business.


Recap of the latest Canon Q2 financial results (cameras):

  • Cameras net sales: ¥175.4 billion, +12.9% YoY.
  • Full-year 2026 Cameras sales projection: ¥698.0 billion, +11.6% YoY (revised upward).
  • Strong demand for compact cameras continued from Q1 and was the main sales driver. Canon plans to further increase production in the second half and is targeting more than 50% full-year sales growth in the compact category.
  • Interchangeable-lens cameras (ILCs): Revenue grew thanks to higher sales of full-frame models (especially the EOS R6 Mark III), which raised the average selling price.
  • DILC unit shipments: 0.67 million units (down 10% YoY).
  • Full-year DILC projection: 2.80 million units (up 15.9% YoY).
  • Canon described the Imaging business as “highly profitable,” aided by the mix of higher-priced photography camera models. Full-year Imaging operating profit was raised to ¥191.5 billion (+10.8%).

Source: Canon

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Nikon lost the patent lawsuit against Viltrox in China

Par : PR admin
29 juillet 2026 à 19:26


Nikon has lost the patent lawsuit against Viltrox in China. Nikon’s Chinese Z-mount patent (202010127062.4) was declared fully invalid by CNIPA (see previous coverage of the Nikon vs. Viltrox lawsuit). The full court ruling can be found here. The documents are in Chinese – here is the AI recap:

Case Overview

  • Patent in Question: Chinese Invention Patent No. 202010127062.4, titled “Accessory” (配件).
  • Patentee: Nikon Corporation (株式会社尼康).
  • Patent Type: This is a divisional application with a parent application (201811247662.3), both filed on October 25, 2018, with a priority date of October 26, 2017.
  • Invalidation Petitioner: Shenzhen Jueying Technology Co., Ltd. (深圳市爵影科技有限公司).
  • Outcome: The CNIPA declared the patent entirely invalid in its decision (Decision No. 661357) dated July 13, 2026.

Chronological Summary of Events

  1. Initial Challenge (December 2025): The petitioner filed a request for invalidation on December 16, 2025, arguing that claims 1-11 were unclear and not supported by the description (Article 26.4 of the Patent Law).
  2. Supplemental Arguments (December 2025 & January 2026): The petitioner supplemented their arguments, adding reasons related to lack of novelty and inventive step, lack of priority entitlement, and added subject matter. They submitted several pieces of prior art (US2016/0041453A1, CN103620496A, JP2000047308A) as evidence.
  3. Patentee’s Amendment (February 2026): Nikon modified the claims. They merged features from original dependent claims 4 and 7 into independent claims 1 and 2. The final claim set was reduced from 11 to 10 claims.
  4. Oral Hearing (May 15, 2026): An oral hearing was held. Key clarifications were made:
    • The petitioner withdrew their arguments regarding the right of priority.
    • The panel confirmed the amended claims (1-10) as the basis for the decision.
    • Both parties agreed on the authenticity of the prior art documents submitted.
  5. Final Decision (July 13, 2026): The panel issued its decision to declare the patent invalid based on a lack of inventive step (Article 22.3 of the Patent Law).

Key Arguments and Reasoning

The main independent claims (1 and 2) define a lens accessory with four protrusions (第1-第4配件侧突出部) that engage with corresponding protrusions on a camera body’s mount. Key features added by the amendment include:

  • Specifying that the length of the 2nd protrusion is shorter than the distance between the two closest protrusions on the camera body.
  • Specifying that the center angle of the 2nd protrusion is smaller than the center angles of the 1st, 3rd, and 4th protrusions.

The Petitioner’s Argument (Lack of Inventive Step)

The petitioner argued that the claims were obvious in light of the prior art. The primary evidence used was:

  • Evidence 2 (CN103620496A): A camera body, lens barrel, and interchangeable lens system.
    • The panel found this document disclosed nearly all features of the “accessory,” including the lens mount, terminal groups, a cylindrical portion, and multiple protrusions.
    • The key differences were that the patent used four protrusions in a specific arrangement, while Evidence 2’s main embodiment used three.

The Panel’s Decision & Reasoning

The panel ruled that the claimed invention was obvious for the following reasons:

  • Number of Protrusions: Although Evidence 2 shows 3 protrusions, its description explicitly states that the number of protrusions can be “any number” (including four), providing a direct motivation to increase them.
  • Arrangement: Evidence 1 (US2016/0041453A1) and Evidence 3 (JP2000047308A) disclose interchangeable lenses with four or more protrusions arranged around the mount, providing a clear technical teaching for the claimed layout.
  • Preventing Mis-Insertion: The panel reasoned that even in Evidence 2, the different sizes of the protrusions inherently prevent incorrect insertion, making the patent’s solution a conventional design choice.
  • “Second Center Angle” Feature: The panel found the relationship between the center angles of the protrusions to be a routine design choice (a “limited experiment”) for a person skilled in the art, and the resulting effects (shock resistance, load-bearing) were predictable.
  • Terminal Protection: The arrangement of the protrusions relative to the terminal group was also deemed a predictable and conventional design to prevent damage.

The panel concluded that the modifications from three to four protrusions and their specific angular relationships were “obvious” (显而易见) and did not involve an inventive step. Therefore, all 10 amended claims were invalidated.

Final Verdict

The CNIPA invalidated all claims of Nikon’s patent (202010127062.4). The decision states that Nikon can appeal to the Beijing Intellectual Property Court within three months.

 

Via NikonRumors

The post Nikon lost the patent lawsuit against Viltrox in China appeared first on Photo Rumors.

Sony to acquire Tamron?

Par : PR admin
29 juillet 2026 à 16:06


Today, Diamond Online (ダイヤモンド・オンライン) published an investigative scoop stating that Sony Group has proposed acquiring Tamron, aiming to acquire all of Tamron’s shares. The deal size is projected at roughly 200 billion yen (約2,000億円). No official confirmation or denial has been issued by Sony or Tamron as of the latest available information. Diamond is a long-established, respected Japanese business magazine. The article is paywalled, but here is an AI-generated recap:

Update #1: there is also a similar report from Nikkei today.

Update #2 – Tamron confirms non-binding acquisition proposal from Sony.

  • Sony has been Tamron’s largest (or near-largest) traditional shareholder for years, holding around 15% in recent periods. This stake has long functioned as a stabilizing “white knight” relationship.
  • Activist fund Effissimo Capital Management aggressively increased its holding (reports put it at ~17.4% earlier in 2026), potentially overtaking Sony as the top shareholder. Japanese coverage frames this as a possible defensive catalyst for Sony to move for full control.
  • Tamron is already a critical partner for Sony (popular third-party lenses + historical OEM relationships). Full ownership would lock that in.
  • Tamron shares (7740.T) reacted immediately in after-hours PTS trading with a sharp jump (reports of double-digit percentage gains).

Japanese coverage highlights a shift in Sony’s electronics division:

  • After years of defensive restructuring (including the TV/BRAVIA separation), the division is now pursuing growth-oriented M&A.
  • Strategic goal of tighter vertical integration: Sony’s industry-leading image sensors + camera bodies + Tamron’s optical design and high-volume precision manufacturing know-how.
  • Protecting the E-mount ecosystem and Tamron partnership from activist pressure or any shift in Tamron’s multi-mount priorities.

The post Sony to acquire Tamron? appeared first on Photo Rumors.

Of course Sony FX5 orders far exceed expectations

Par : PR admin
29 juillet 2026 à 01:50



It did not take long for Sony Japan to issue an official notice about FX5 pre-orders far exceeding expectations (B&H PhotoWEX Photo | Foto Erhardt):

Announcement Regarding the Supply of the Professional Camcorder ‘FX5′

Thank you for your continued patronage of Sony products.

We began accepting orders for the professional camcorder “FX5” on Tuesday, July 28, 2026, and have received significantly more orders than we anticipated. As a result, there may be a delay in delivery.

We are currently working diligently to meet our customers’ requests as much as possible, so please bear with us for a little while longer.

Comparing the Sony FX5 and the FX3A

Sony FX5 cinema camera announced

FieldMade released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera

The post Of course Sony FX5 orders far exceed expectations appeared first on Photo Rumors.

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