A German store published the new Fujifilm prices that will take effect on September 1, 2026. Some of the prices will already be increased on August 1st:

Fujifilm already had several price increases last year.

If you are planning to buy any new Fuji gear, now would be a good time to do so – check the current prices at B&H Photo, Foto Erhardt, and WEX Photo.

Foto Erhardt XXL weekend sale

Additional informtion:

Note regarding FUJIFILM price adjustment on 01.09.2026

FUJIFILM has announced a price increase for selected camera models effective September 1, 2026. The manufacturer cites rising costs in the semiconductor market and higher manufacturing costs as reasons for the increase.

The affected models are FUJIFILM X-S20, X-E5, X-T50, X100VI and GFX100 II, including their respective variants and kits.

Both the manufacturer’s suggested retail prices and our purchase prices are being significantly increased. Therefore, we will also have to make corresponding price adjustments.

For pre-orders up to and including July 31, 2026, the prices shown in our online shop apply.

Starting August 1, 2026 , we will gradually adjust the prices of the affected products. The complete transition to the new price level will be finished by September 1, 2026 .

For particularly popular models and products with longer delivery times, the price adjustment may take place earlier.

Anyone currently planning to purchase one of the affected models can therefore still benefit from the currently advertised prices for a short time.

Should unexpected delivery failures or further price increases occur, we reserve the right to cancel purchase requests (orders) or, after prior notification, to offer a price adjustment; this will only be done with your consent, otherwise the order may be cancelled.

The post Another Fujifilm price increase is coming appeared first on Photo Rumors.

I updated my previous post: 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28, 2026:

I already posted the first picture of the lens a few months ago:

First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses

Here are the details (check the official website for updates):

• 185° field of view
• Weight: 504g
• Metal body
• For E/Z/L mount

Update – 7Artisans to announce a new AF 10mm f/2.5 fisheye lens: https://t.co/Zbc0Ypgsrn pic.twitter.com/lN2ATmMX9m

— Photo Rumors (@photorumors) July 24, 2026

7Artisans is teasing a new MAX autofocus ultra-wide-angle lens

The post 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28 (E/Z/L) appeared first on Photo Rumors.

FieldMade has finally released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera:

• Get 10% off your FieldMade order with code “Rumors10“ (minimum purchase of $20 CAD, cannot be combined with other discounts)
• Previous coverage of FieldMade can be found here
• Additional information on the new labels:

• Each label is sold separately and includes a rear lens cap indicator and a front cap indicator.
• Rear indicators feature the filter size, focal length, aperture & lens designations.
• Front indicators feature the focal length and filter size.
• Custom-made for the original brand rear and front lens caps.
• Made of durable, UV & scratch-resistant matte vinyl from North America.
• Waterproof and outdoor-rated adhesive.
• Crafted in our Montreal, Canada, workshop.
• Ships in 1-3 business days
• Each camera model sticker is sold separately
• Custom-made for the original brand body cap
• Made in Quebec, Canada
• Made of durable scuff-free vinyl: outdoor-rated premium vinyl from the USA with permanent adhesive.
• Tax-Free for US Customers > Printed in Canada using premium US-made vinyl. As a USMCA-compliant product (Category C), all orders shipping to the USA are exempt from taxes and import duties.

New FieldMade stealth blackout decals kits for Sony, Canon, Nikon, and Leica cameras (coupon code included)

Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras (coupon code included)

FieldMade introduced new custom lens hood & Pelican case indicator labels

FieldMade finally released custom indicator labels for OM System cameras and lenses

Via 43Addict

The post FieldMade released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera appeared first on Photo Rumors.

This is a guest post by Luke Lv, founder of Lumira Studio, a UK video production studio (Website | Instagram | YouTube | LinkedIn).

There is a small moment that I think most photographers and filmmakers will recognise. You are on the next shoot, you reach for a card, and realise it is still full from the last job.

Then the doubt starts.

Did I definitely back this up properly? Is everything on both drives? Is it actually safe to format? You probably did everything correctly. But when that card holds a full day of work, “probably” does not always feel good enough.

I started Lumira Studio in 2014, and this was something that bothered me for years. So we eventually built a small tool for our own team to remove that doubt.

It is called Stow, and we decided to make it free. It works on both Mac and Windows.

What Stow does

The idea is deliberately simple.

You choose the camera card, then choose two destination drives. Stow copies the files to both destinations at the same time. Once the copy is complete, it reads the files back from the destination drives and verifies them before giving you a clear result:

Safe to wipe.

Or, if something is not right:

Not yet.

The important part for us was that Stow should not simply tell you that a copy process has finished. We wanted it to check the files that had actually been written to the destination drives before we trusted the result.

Why the verification matters

Most of the time, copying a card is completely uneventful. The problem is that the footage or photographs on that card may be impossible to replace. A wedding, a commercial, an interview, a wildlife trip or an entire production day might only exist once.

That is why I wanted a very simple answer at the end of an offload. I did not want to look through folders and wonder whether everything had made it across. I wanted to know whether the copy had been completed and verified before the card was reused.

Stow also saves a short report to the destination drives showing what was copied and verified. For us, that report is useful because the question often comes later. You pick up the card on another shoot and cannot quite remember what happened to the footage that was on it. Having a record removes some of that uncertainty.

Why we made it free

We originally built Stow for our own production work. We wanted something simple that could copy to two destinations, verify the files afterwards and give our team a clear answer before a card was formatted. Once we had built it, there did not seem to be much reason to keep it to ourselves.

So Stow is free.

There is no account to create, no subscription and no paid tier behind it. It is not intended to replace a proper backup strategy. It is simply a tool to make one very important part of the workflow clearer: getting the files safely off the card and verifying the copies before that card is reused.

One honest note

Stow is not yet code-signed and certified by Microsoft or Apple. That means the first time you open it, your operating system may display a security warning. Getting the app properly signed is one of the next things we are working on. In the meantime, we have put together a short installation guide for both Mac and Windows, you will find it on the website.

Where to get it

Stow is available free at:

https://www.lumirastudio.com/stow/

There is nothing to sign up for. And if you try it and find something that would make it more useful, I would genuinely like to hear about it. A lot of the improvements we are already planning have come directly from photographers and filmmakers telling us what they would like the app to do next.

The post Stow: a free tool to verify your camera memory card backups before you format appeared first on Photo Rumors.