A new Luminar Neo Spring update is now available with new AI-powered enhancements:

Auto Adjust – Effortless Image Enhancement
A new addition to the Develop / Develop RAW tool, Auto Adjust automatically enhances images by intelligently adjusting key sliders to achieve optimal exposure, light and shadow balance, and black & white levels. Available for Pro subscribers and Upgrade Pass owners.

Catalog Cache Cleaning – Optimized Performance
To improve app efficiency, Luminar Neo now includes a new Catalog Cache Cleaning feature within Preferences. We received countless requests from our users related to optimizing disk space when working with large catalogs, which is why this tool was developed. It helps users clear cache files, significantly enhancing speed and performance.

Depth Models Update – Even More Realistic Fog Effect
The Atmosphere AI tool receives a quality upgrade, delivering an even more natural and immersive Fog Creation effect for those moody landscape images. The refined model enhances photos with a cinematic atmosphere, providing photographers with an even greater level of control and realism.

Improved Export Menu – Enhanced Customization
The new export window offers advanced customization options for format, quality, size, resolution, and file name, as well as a new export format—DNG—helping users prepare files for print faster and more easily.

Luminar Neo Spring Sale (April 4 - 28, 2025) - up to 75% discount for new users:

• Luminar Neo 1 year subscription + free 100 creative add-ons + free Neo video course worth $79 (75% off): $69
• Luminar Neo lifetime + free 100 creative add-ons + free Neo video course worth $79 (75% off): $119
• Upgrade Pass for existing users: $33

The post Luminar Neo Spring update available now with new AI-powered enhancements appeared first on Photo Rumors.

Canon released their Q1/2025 financial report:

Canon Imaging Business Unit financial results recap:

In the Imaging Business Unit, sales of interchangeable-lens digital cameras increased substantially thanks to the healthy inventory levels and continued to experience strong sales of the EOS R5 Mark II, which was launched in the second half of the previous year. Sales of network cameras also increased as the market grew steadily. As a result, sales for the first quarter of the Imaging Business Unit increased by 20.8% compared with the same period of the previous year to ¥212.1 billion, while income before income taxes for the first quarter increased by 116.8% compared with the same period of the previous year to ¥32.3 billion.

Canon also released a separate Q&A document regarding the upcoming/proposed tariffs and confirmed the previously rumored price increase:

Q: If you look at the impact of U.S. tariffs by segment, what is the order of magnitude?

A: The order of magnitude of tariff impact by segment is proportional to the sales volume in the United States. A rough breakdown of sales shows that Printing accounts for about 60%, Medical for about 10%, and Imaging for about 25%.

Q: Please talk about the status of the price increase. If additional tariffs are passed on to product prices, how much of a price increase will we see in the end market?

A: We have notified major dealers that we will raise prices and are in the process of estimating the timing and amount of the increase. Since tariffs are borne against the cost of goods, the higher the cost ratio is, the higher the price rate increases. We will conduct a detailed analysis, including the cost of each product and where it is produced, and will determine the rate of price increase for each product.

Here is the recap of the Canon Q1/2025 financial report:

• Market Performance: The Imaging Business Unit, which includes cameras and lenses, accounted for approximately 25% of Canon's U.S. sales, making it a significant segment affected by U.S. tariffs.
• Price Increases: The unit is implementing price increases due to rising production costs, inflation, supply chain challenges, and additional tariffs, with the exact rate varying by product based on cost ratios and production location.
• Tariff Impact: Canon expects a competitive advantage in the camera market due to its higher production in Japan compared to competitors who rely more on China, where tariffs are higher (e.g., 145% on Chinese exports).
• Sales Volume Strategy: Despite potential sales volume declines due to price increases, Canon believes it can redirect backordered products like cameras to other regions if U.S. shipments are impacted, minimizing overall sales loss.
• Inventory Management: The U.S. sales subsidiary holds 1-2 months of inventory, which was factored into tariff cost projections, with the main tariff impact expected in the latter half of 2025 as inventory depletes.
• Competitive Landscape: Canon faces intense competition from Sony and Nikon in the mirrorless market but aims to maintain its edge through strengths in autofocus technology and its lens ecosystem.

Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

Source: Canon

The post Canon released their Q1/2025 financial report: price increase confirmed appeared first on Photo Rumors.

The new Nikon Z5II camera is now shipping

The Nikon Z5II is now in stock

Nikon, rebates, and tariffs

Leica Camera celebrates 100 years of the Leica I camera with special events in New York City on Saturday, May 3

Another OM SYSTEM CP+ interview

Another Panasonic CP+ interview: “we will develop and evolve the latest technologies common to both systems (L-mount and MFT)”

The latest OM SYSTEM offers and deals (DE+UK+USA)

Sigma 300-600mm F4 DG OS | Sports for Sony E-mount Coming May 15th, 2025

The post What else is new? appeared first on Photo Rumors.

7Artisans officially released the 35mm f/1.4 AF APS-C lens for Fujifilm X-mount (previously reported here):

• Orders: B&H Photo | Amazon | Foto Erhardt
• Product page
• Additional informtion:

Additional information on the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount

The post New: 7Artisans 35mm f/1.4 AF APS-C lens for Fujifilm X-mount appeared first on Photo Rumors.

The Sony FE 400-800mm f/6.3-8 G OSS lens is no longer available for order at B&H Photo and Adorama, and the Amazon listing is now $700 more expensive (from $2,898 to 3,599):

I did check, and the seller on Amazon (AVC Photo Store & Studio) is an authorized Sony dealer, not a third-party reseller known to inflate prices.

Leica, Fuji, and Blackmagic have already announced price increases, and Canon will follow soon:

Here we go: Blackmagic Design increased prices in the US only

Coming next: Fujifilm price increase in the US

Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

Leica US price increase officially announced for May 1st

Nikon, rebates, and tariffs

The post The first Sony price increase is already here: the Sony FE 400-800mm f/6.3-8 G OSS lens is now $700 more expensive appeared first on Photo Rumors.

  
   
The previously reported Viltrox Z1 retro camera flash is now officially announced and available for pre-order at:

• B&H Photo
• Amazon
• Viltrox store (international shipping)
• Additional information:

• MSRP: 49.99 USD,  56.99 EUR, 47.99 GBP
• 0.2s-3.5s Recycle Time
• 1/5000s-1/50000s Flash Duration
• S1 Sync & S2 Anti-Preflash Modes
• Extended Battery Life for 10,000 Flashes
• Matte Silver & Litchi-Grain Leather
• Guide number: GN 12 (ISO 100, in meters)
• Flash output adjustment: 7 levels: 1/1 ~ 1/64
• Flash energy (full power 1/1): 23 W/s
• Charging time: 3.5 seconds
• Beam angle: covering the field of view equivalent to a 28mm lens on a full frame
• Color temperature: 6500 ± 200 K
• Flash mode: M (manual mode)
• Flash trigger modes:
  • S1 (flash sync)
  • S2 (pre-flash avoidance)
• Battery capacity: 3.7V / 1100mAh
• Number of flashes per charge:  >400
• Battery charging time (USB-C 5V/2A): about 50 minutes
• Sleep mode: Automatic
• Dimensions: 68.5 × 50.2 × 74 mm
• Weight:  approx. 116 g

The post Viltrox Z1 retro camera flash officially announced appeared first on Photo Rumors.

Thypoch released new Simera 28mm f/1.4 and Simera 35mm f/1.4 lenses for Leica M-mount featuring a new Focus Tab Type II Version. These versions have the same optical design as the infinity lock version. The only differences are the focusing mechanism and pricing.

The new lenses are now available for pre-order at B&H Photo.

Thypoch lenses are also sold at Foto Erhardt and WEX Photo.

International readers can purchase Thypoch lenses directly from the official website.

The key features of the new lenses can be found here (check the online store for all Thypoch lenses):

• 14-blade diaphragm for creamy bokeh and stunning starbursts.
• 0.4m / 0.45m minimum focus distance for.
• Floating element design ensures same good definition from infinity to close focus distance.
• 1950s-inspired red-dot depth-of-field scale for vintage charm and functionality.
• “Sun” & “Moon” aperture markings for quick switching between click and declick modes, perfect for photo and video use.
• Tactile 0.7m resistance point to aid rangefinder-to-EVF transitions.

Additional information:

Thypoch Simera 28mm & 35mm f/1.4 Now Available with Type ii Focus Tab Version

Thypoch’s debut lenses, the Simera 28mm & 35mm f/1.4, first launched in 2023, made waves with their fusion of retro aesthetics and modern optical engineering. Now, Simera 28mm and 35mm ASPH type II are available with a crescent-shaped focus tab, offering an enhanced user experience.

Compatible with Leica M, Nikon Z, Fujifilm X, and Canon RF mounts, these new versions replace the infinity-lock mechanism with an ergonomic focus tab, enabling smooth, single-finger focusing.

Simera series is one of the very few M-mount lenses that are designed with floating groups, which ensure identical performance from infinity to close focus. Now with a focus tab, the whole lens mirrors very well the latest Leica Summilux 28mm & 35mm lenses, ensuring precise control and optical quality.

What’s Different?

The only major difference between the two versions is the focusing mechanism and price:

• Type i (Infinity-Lock Version): Enhances stability by preventing lens rotation during installation, ensuring secure handling. (699 USD)
• Type ii (Focus-Tab Version): Ergonomically designed for a comfortable grip, enabling smooth, single-finger focusing for seamless operation. (769 USD for Simera 28mm f/1.4, and 749 USD for Simera 35mm f/1.4)

*The Simera 28mm ASPH has a minor appearance improvement on the rear part, which is slightly thinner than Type i, giving it a more streamlined, straight-line look.

Upgrading from Infinity Lock?

Thypoch does not recommend modifying an infinity-lock version to a focus-tab version. The process requires disassembling and recalibrating more than four internal components, which could compromise lens optical performance and mechanical stability. Therefore, Thypoch does not offer conversion services for this reason.

The Simera 28mm & 35mm f/1.4 Type ii (Focus-Tab) Version will be shipped immediately after placing the order. Learn more here.

The post Thypoch released new Simera 28mm & 35mm f/1.4 lenses for Leica M-mount with a new Focus Tab Type II Version appeared first on Photo Rumors.

PhotoRumors was the first site to report rumors about the upcoming price increases from several brands, resulting from the new tariffs introduced by President Trump.

The first step for Fuji was to suspend orders for certain products (already in effect), including for the new Fujifilm GFX100RF camera that is already shipping to existing pre-orders - check availability at:

• US: B&H Photo
• DE: Foto Erhardt
• UK: WEX Photo
• CA: Camera Canada

B&H Photo has already listed the upcoming Fujifilm X-half frame digital compact camera on their website (see rumored specs and release date), but it's unclear how the new tariffs will impact the price and/or pre-order options.

DHL has already suspended international shipments to the US for items over $800.

Leica has also already officially announced their upcoming price increase:

Leica US price increase officially announced for May 1st

Retailers Begin Pausing X-M5, X100VI, and GFX100RF Orders

Fujifilm GFX100RF Has Shipped

The post The new Fujifilm GFX100RF camera is now shipping, no longer available for pre-order in the US appeared first on Photo Rumors.

Here are the latest US rebates from Nikon, Canon, and Sony:

The post The latest US rebates from Nikon, Canon, and Sony appeared first on Photo Rumors.

New Leica M11-P Safari edition camera rumored to be announced soon

The Nikon D6 camera is listed as discontinued at several Japanese retailers

Fujifilm X-S20 Listed As Discontinued Overseas

23 Products Receive The Internationally Acclaimed Red Dot Design Award

Sigma 16-300mm F3.5-6.7 DC OS | Contemporary for FUJIMFILM X Mount Coming May 15th, 2025

The post What else is new? appeared first on Photo Rumors.

Insta360 announced a new X5 8k 360 dеgrее aсtіоn camera (teaser) with a bigger sensor and replaceable lenses - their smartest and toughest model yet:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• Product page
• Additional information
• ІKеу fеаturеѕ, press release, and videos:

• Nехt gеnеrаtіоn асtіоn саmеrа wіth 8К 30fрѕ 360° vіdео сарturе
• Duаl 1/1.28” ѕеnѕоrѕ рrоvіdе сlаrіtу еvеn іn lоw-lіght соndіtіоnѕ
• Ѕеnѕоrѕ ѕuрроrt 13.5 ѕtорѕ оf dуnаmіс rаngе fоr ѕtаndоut іmаgіng
• Тrірlе АІ Сhір еnhаnсеd соmрutіng роwеr fоr 360° РurеVіdео
• Еquірреd wіth FlоwЅtаtе ѕtаbіlіѕаtіоn аnd 360° Ноrіzоn Lосk
• 5.7К 60fрѕ Асtіvе НDR mоdе fоr іmрrеѕѕіvе dеtаіlѕ аnd соlоurѕ
• Іnvіѕіblе Ѕеlfіе Ѕtісk Еffесt wіll dіѕарреаr frоm fооtаgе
• ІnѕtаFrаmе Моdе fоr іnѕtаntlу ѕhаrеаblе flаt vіdео
• Еdіt 360° fооtаgе wіth АІ-роwеrеd rеfrаmіng tооlѕ іn Іnѕtа360 арр
• Аdvаnсеd АІ аutоmаtісаllу fіndѕ hіghlіghtѕ fоr quісk еdіtѕ
• Іnѕtа360+ Сlоud Ѕеrvісе fоr ѕtоrаgе, bасkuр, ѕhаrіng, аnd mоrе
• Nеw multі-lауеr ѕtееl mеѕh Wіnd Guаrd fоr сlеаr аudіо
• Nеw 2400mАh bаttеrу fоr uр tо 185 mіnutеѕ оf rесоrdіng
• ІР68 wаtеrрrооfіng uр tо 15m (49ft) wіthоut а dіvе саѕе
• Rерlасеаblе lеnѕеѕ аrе аvаіlаblе fоr еnhаnсеd lоngеvіtу

The post Insta360 announced a new X5 8k 360 aсtіоn camera with a bigger sensor and replaceable lenses appeared first on Photo Rumors.

Sony announced a new FE 50-150mm f/2 GM lens, pre-orders just opened in the US:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• Additional information
• Press release
• First look
• Stunning portraits
• Videos
• More coverage:

Joining Sony’s premium lens range, the FE 50-150mm f2 G Master is built for versatility and creative expression. With its constant f2 aperture, the lens offers expressive depth of field control and enhanced performance in low light. Its intricate optical design, paired with four XD linear AF motors, delivers fast, precise autofocusing and exceptional sharpness across the frame. It's impressively sleek and mobile, making it ideal for weddings, events and sports.

Versatile telephoto zoom range

Made for portraits, weddings & sports

Sony G Master optical performance

Constant f2 aperture

Four XD linear AF motors

Dust and moisture resistant

Sony FE 50-150mm f/2 GM Announced

Sony Electronics Launches FE 50-150MM F2 GM Press Release

The post Sony announced a new FE 50-150mm f/2 GM lens, pre-orders now open appeared first on Photo Rumors.

The 2025 TIPA awards are out:

TIPA Awards 2025: Fujifilm GFX100RF BEST MEDIUM FORMAT CAMERA and Fujifilm X-M5 BEST COMPACT SYSTEM CAMERA

Sony Alpha 1 Mark II, Sony FE 28-70mm F2 GM, Sony FE 400-800mm F6.3-8 G OSS, and Sony FE 85mm F1.4 GM II TIPA WORLD AWARDS 2025

TIPA Awards 2025: Canon EOS R5 Mark II BEST FULL FRAME HYBRID CAMERA and Canon RF 16-28mm f/2.8 IS STM BEST WIDE-ANGLE ZOOM LENS

The full list can be found here:

Tipa World Awards 2025

The post The 2025 TIPA awards are out appeared first on Photo Rumors.

Sony registered a new camera overseas under the code WW934774. The new model is expected to be a large CMOS sensor camera manufactured in China:

Both Fujifilm and Sony registered new products in Asia

Source: Weibo

The post Sony registered a new camera overseas (WW934774) appeared first on Photo Rumors.

The previously reported Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount is now officially announced:

• Price: €1,199 (for US pricing check Amazon)
• Product page
• Press release
• Additional information:

• Compact design
• Filter size: 77mm
• Minimum focusing distance: 18cm
• Sample photos
• Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-wide zoom lens allows front filters
• Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
• Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
• Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens (+ first sample photos)

The post Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount officially announced appeared first on Photo Rumors.

The first Fujifilm X-half frame digital compact camera teaser is already out:

The previously leaked picture and specifications of the Fujifilm X-half frame digital compact camera can be found here:

Updated specifications of the upcoming/rumored Fujifilm half-frame digital camera

Fujifilm Teased The Fujifilm X-Half Frame and I Further Enhanced The Leaked Photo

The post Fujifilm X-half frame digital compact camera teaser: “Half the size, twice the story“ appeared first on Photo Rumors.

Nikon Z mount version

Canon RF mount version

Tamron announced a new 18-300mm f/3.5-6.3 Di III-A VC VXD APS-C lens for Nikon Z and Canon RF cameras:

• Check price and order options (not available yet)
• Producr page
• Release in the summer of 2025
• Press release:

Tamron announced the development of a new 18-300mm f/3.5-6.3 Di III-A VC VXD APS-C lens for Nikon Z-mount

The post New Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD lens for Nikon Z and Canon RF cameras announced appeared first on Photo Rumors.

The 7Artisans AF 24mm f/1.8 lens (E/L/Z) is set to be officially released in the next few days. Here are the latest details of the lens (check the official website for updates):

1. F1.8 Aperture: Creativity Unlocked

The F1.8 maximum aperture delivers striking shallow depth of field for dramatic foreground-background separation, while excelling in dimly lit environments. Ideal for astrophotography, environmental portraits, or capturing bustling cityscapes with minimal noise.

2. Full-Frame Autofocus: Fast and Reliable

7Artisans’ debut AF system prioritizes speed and accuracy, leveraging a stepping motor for near-silent, responsive focus transitions—perfect for hybrid shooters balancing stills and video.

3. Multi-Mount Versatility

Available in E, L and Z systems, the lens caters to a broad range of full-frame mirrorless users.

4. Optical Prowess

While full specs remain under wraps, 7Artisans promises edge-to-edge sharpness and minimized distortion—critical for architectural and landscape work—along with robust flare resistance for backlit scenes.

Ten new 7Artisans autofocus lenses (Z/E/L/X) displayed at the IBC show in Amsterdam #IBC2024

The post The 7Artisans AF 24mm f/1.8 lens (E/L/Z) will be released soon appeared first on Photo Rumors.

The previously reported Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount will be officially announced next week on April 22:

• Compact design
• Filter size: 77mm
• Minimum focusing distance: 18cm
• Expected price: around $1,000
• Sample photos
• Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-wide zoom lens allows front filters
• Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
• Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
• Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens (+ first sample photos)

Surprise: Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens for Sony E-mount (2025 CP+)

The post The Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens will be officially announced next week appeared first on Photo Rumors.

 
Insta360 has released a teaser for a new camera, which will be officially announced next week on April 22. The slogan of hew new model is "All Day. All Night. All Angles. Our Next Camera":

The post Insta360 is teasing a new camera announcement for April 22 appeared first on Photo Rumors.