The literary magazine of the Phi Beta Kappa society argues "the replacement of human readers by AI has lately become a real possibility.
"In fact, there are good reasons to think that we will soon inhabit a world in which humans still write, but do so mostly for AI."
"I write about artificial intelligence a lot, and lately I have begun to think of myself as writing for Al as well," the influential economist Tyler Cowen announced in a column for Bloomberg at the beginning of the year. He does this, he says, because he wants to boost his influence over the world, because he wants to help teach the AIs about things he cares about, and because, whether he wants to or not, he's already writing for AI, and so is everybody else. Large-language-model (LLM) chatbots such as ChatGPT and Claude are trained, in part, by reading the entire internet, so if you put anything of yourself online, even basic social-media posts that are public, you're writing for them.
If you don't recognize this fact and embrace it, your work might get left behind or lost. For 25 years, search engines knit the web together. Anyone who wanted to know something went to Google, asked a question, clicked through some of the pages, weighed the information, and came to an answer. Now, the chatbot genie does that for you, spitting the answer out in a few neat paragraphs, which means that those who want to affect the world needn't care much about high Google results anymore. What they really want is for the AI to read their work, process it, and weigh it highly in what it says to the millions of humans who ask it questions every minute.
How do you get it to do this? For that, we turn to PR people, always in search of influence, who are developing a form of writing (press releases and influence campaigns are writing) that's not so much search-engine-optimized as chatbot-optimized. It's important, they say, to write with clear structure, to announce your intentions, and especially to include as many formatted sections and headings as you can. In other words, to get ChatGPT to pay attention, you must write more like ChatGPT. It's also possible that, since LLMs understand natural language in a way traditional computer programs don't, good writing will be more privileged than the clickbait Google has succumbed to: One refreshing discovery PR experts have made is that the bots tend to prioritize information from high-quality outlets.
Tyler Cowen also wrote in his Bloomberg column that "If you wish to achieve some kind of intellectual immortality, writing for the Als is probably your best chance.... Give the Als a sense not just of how you think, but how you feel — what upsets you, what you really treasure. Then future Al versions of you will come to life that much more, attracting more interest." Has AI changed the reasons we write? The Phi Beta Kappa magazine is left to consider the possibility that "power over a superintelligent beast and resurrection are nothing to sneeze at" — before offering another thought.
"The most depressing reason to write for AI is that unlike most humans, AIs still read. They read a lot. They read everything. Whereas, aided by an AI no more advanced than the TikTok algorithm, humans now hardly read anything at all..."
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