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Updated list of latest/upcoming/rumored Chinese lenses

Par : PR admin
26 janvier 2026 à 17:23


Here is an updated list of the latest/upcoming/rumored Chinese lenses:

  • SG-image 25mm f/1.8 APS-C lens in silver
  • A new Lee Works 28mm/2.8 lens for Leica M-mount is coming soon (minimum focusing distance of less than 0.4m).
Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens
  • New Yongnuo 18mm f/2.8 full-frame autofocus lens.
  • New Yongnuo YN 23mm f/1.4 R DA DSM APS-C lens (RF mount version).
  • New Yongnuo YN 33mm f/1.4 R DA DSM APS-C lens (RF mount version).
  • New Yongnuo YN 56mm f/1.4 R DA DSM APS-C lens (RF mount version).

  • Yongnuo to release lenses featuring its newly developed VCM motor. The new lens will be an ultra-wide-angle lens (probably 18mm). The E-mount version will be released first, with the Z-mount version following later.

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

Exclusive first-ever interview with Mr. Zhou – founder of Light Lens Lab: “Resurrecting the $50,000 Leica lens”

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

Sony is rumored to announce a new 180MP medium format sensor

Par : PR admin
24 janvier 2026 à 00:54


Sony is rumored to announce a new 180MP medium format sensor that will most likely be used in future Fujifilm GFX cameras. It is not clear when this new sensor will be officially released, and the rumor could, of course, be wrong, as many other Sony rumors are. Here is a recap:

  • Status: Development is confirmed by multiple sources.
  • Potential Capabilities: The sensor might be a partially stacked, allowing for faster readout speeds and better performance, potentially bringing A7V-like technology to the medium-format realm.
  • Impact on Resolution: This sensor nearly triples the resolution of the current 61MP full-frame flagship (A7R V) and significantly upgrades the existing 100MP medium-format sensors.
  • Implications for Gear: This development may trigger a new “resolution war,” likely to be featured in future high-end, high-resolution cameras for studio, landscape, and/or advertising photography.
  • Technical Considerations: With a pixel pitch around 2.83 um, diffraction may become a factor, requiring specialized lenses to fully utilize the 180MP resolution.

Sony is rumored to announce a new 16-28mm f/2 lens

The post Sony is rumored to announce a new 180MP medium format sensor appeared first on Photo Rumors.

Another camera-inspired watch: Casio M-Edition

Par : PR admin
23 janvier 2026 à 15:45


There is another new watch for photographers: the custom-made Casio M-Edition, inspired by Leica M cameras, is sold exclusively by PPPcameras. Here are the details:

  • Available in Chrome and Black
  • Based on the Casio AE1200
  • A striking custom red dial, echoing Leica’s signature red dot
  • Custom red LEDs for the watch light reminiscent of a camera’s internal light meter
  • Completing the look with a leather watch strap, mirroring the leatherette of the cameras
  • Price: £150
  • Shipping will start in mid-February 2026

More products from PPcameras can be found here.

Check out also the new “Camera One” photography-inspired watch by Artra Designs:

Too broke for the Leica watch? This stunning new Artra “Camera One” photography inspired watch is a fraction of the price (coupon code included)

Via LeicaRumors

The post Another camera-inspired watch: Casio M-Edition appeared first on Photo Rumors.

2026 BCN awards

Par : PR admin
19 janvier 2026 à 20:06



BCN Corporation, headquartered in Tokyo, announced the winners in the camera category for 2026. BCN collects POS sales data from most retail stores in Japan (January to December, 2025). Here is the latest ranking:

Mirrorless cameras:

  1. Sony: 29.9%
  2. Canon: 27.4%
  3. Nikon: 15.1%

DSLR cameras:

  1. Canon: 44.3%
  2. Nikon: 38%
  3. Ricoh/Pentax: 17.7%

Digital compact cameras with an integrated lens:

  1. Kodak: 24%
  2. Fujifilm: 13.9%
  3. Kenko Tokina: 13.3%

Action cameras:

  1. DJI: 40.1%
  2. Arashi Vision: 37.9%
  3. GoPro: 18.9%

Video cameras:

  1. DJI: 64.7%
  2. Panasonic: 18.9%
  3. Sony: 11.1%

Interchangeable lenses

  1. Tamron: 23%
  2. Sigma: 17.8%
  3. Sony: 13.1%

Overall Trends and Insights

  • Mirrorless Growth vs. DSLR Decline: Mirrorless rankings show a fragmented but vibrant market, with Sony holding strong. DSLR sales are likely shrinking, as evidenced by lower overall volumes implied in historical data (e.g., Canon’s 2025 DSLR share was 69.4%, but no 2026 figure available). Nikon remains competitive in both but could benefit from more aggressive Z-system marketing.
  • Non-Traditional Brands Rising: DJI’s double win in video and action categories signals a shift to versatile, tech-integrated devices over pure camera hardware. This could pressure traditional brands like Nikon to innovate in video features.
  • Lens Market Dynamics: Third-party lenses leading points to price sensitivity in Japan. For Nikon fans, this means opportunities to pair Z-mount bodies with affordable Tamron or Sigma glass, potentially boosting system adoption.
  • Nikon-Specific Analysis: Nikon appears in three categories (DSLR 2nd, mirrorless 3rd, binoculars 3rd), a respectable showing amid intense competition. Compared to 2025 (where Nikon was 3rd in mirrorless and 2nd in DSLR), there’s consistency, but to climb higher, focusing on entry-level mirrorless or hybrid video capabilities could help. No appearance in lens top three suggests Nikon’s native optics are premium-positioned, not volume leaders.

These awards reflect Japanese retail trends, which may differ globally due to regional preferences (e.g., instant cameras are popular in Asia).

Past rankings can be found here and here:

The latest Nikon market share in Japan according to BCN: Nikon is moving up

2024 BCN awards announced (camera market share in Japanese retail stores)

The 2023 BCN awards are out

The 2022 BCN awards are out (camera market share in Japanese retail stores)

Source: BCNaward (press release) via NikonRumors

The post 2026 BCN awards appeared first on Photo Rumors.

Updated list of latest/upcoming/rumored Chinese lenses

Par : PR admin
13 janvier 2026 à 21:38


Here is an updated list of the latest/upcoming/rumored Chinese lenses:

  • New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.
Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens
  • New Yongnuo 18mm f/2.8 full-frame autofocus lens.
  • New Yongnuo YN23mm f/1.4R APS-C lens.
  • New Yongnuo YN 56mm f/1.4 R DA DSM lens (RF mount version).
  • New Yongnuo 50mm f/1.8 Z DF full-frame autofocus lens for Nikon Z mount.
  • A new Lee Works 28mm/2.8 lens for Leica M-mount is coming soon (minimum focusing distance of less than 0.4m).

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

Updated list of latest/upcoming/rumored Chinese lenses

Par : PR admin
2 janvier 2026 à 17:02


Here is an updated list of the latest/upcoming/rumored Chinese lenses:

  • Brightin Star MF 50mm f/1.05 full-frame manual focus lens (mid-January)
  • Brightin Star MF 60mm f/2.8 APS-C manual focus macro lens (late January

  • New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.
Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens
  • New Yongnuo 18mm f/2.8 full-frame autofocus lens.
  • New Yongnuo YN23mm f/1.4R APS-C lens.
  • New Yongnuo YN 56mm f/1.4 R DA DSM lens (RF mount version).
  • New Yongnuo 50mm f/1.8 Z DF full-frame autofocus lens for Nikon Z mount.
  • A new Lee Works 28mm/2.8 lens for Leica M-mount is coming soon (minimum focusing distance of less than 0.4m).

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

Vote for the worst camera of 2025

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

Happy New Year!

Par : PR admin
1 janvier 2026 à 04:24


Happy New Year to everyone who reads PhotoRumors – whether you’re just checking in for the latest scoops, or tipping us off with rumors! Huge thanks to all of you for being part of this little community.

You can follow PhotoRumors on Facebook  | Twitter  | Instagram | Threads | YouTube.

Please make sure you use the correct/updated PhotoRumors RSS feed: https://photorumors.com/feed/.

You can subscribe to email notifications on FeedRabbit for free (you will need to enter the PhotoRumors RSS feed: https://photorumors.com/feed/).

PhotoRumors started in January 2009, and we already have 14,695 blog posts and 134,590 comments:

Vote for the worst camera of 2025

2024 Year in Review

The post Happy New Year! appeared first on Photo Rumors.

Fix Grainy, Blurry, Low-Resolution Videos Effortlessly with Aiarty Video Enhancer (Lowest Price for Christmas)

Par : PR admin
24 décembre 2025 à 21:48

Fix Grainy, Blurry, Low-Resolution Videos Effortlessly with Aiarty Video Enhancer (Lowest Price for Christmas)

Many photographers today shoot video alongside stills, but video quality doesn’t always meet expectations. Low-light footage often suffers from visible grain, while clips from older cameras and early DSLRs can look soft and outdated on modern displays.

Improving this kind of footage traditionally means complex workflows and inconsistent results. Aiarty Video Enhancer aims to simplify that process.

Designed for photographers and editors, Aiarty Video Enhancer is an all-in-one solution for cleaning up and improving video quality. It combines intelligent upscaling, noise reduction, deblurring, restoration, color correction, and frame interpolation into a streamlined workflow, while still giving users enough control to maintain a natural, photographic look.

Christmas Deal: Aiarty Video Enhancer at the Lowest Price of the Year

To coincide with the holiday season, Aiarty is currently running a Christmas promotion that may be of interest to photographers who want to improve the quality of their videos without committing to a subscription-based tool.

What the Christmas offer includes:

  • 36% off the regular price (lifetime license)
  • Extra $5 coupon: use code XMASSAVE at checkout

The full lifetime license provides full access to all features, includes lifetime free updates, and can be installed on up to 3 Windows or Mac computers.

For users who prefer a one-time purchase with no recurring fees, this seasonal offer makes Aiarty Video Enhancer a relatively low-risk option to try, especially with a 30-day money-back guarantee in place.

How Aiarty Video Enhancer Fits into Real-World Video Workflows

At its core, Aiarty Video Enhancer is built for photographers who want to improve video quality without turning their footage into something artificial or over-processed.

Instead of relying on a single “one-click” AI approach, it combines multiple optimized AI models with practical user controls, allowing creators to balance quality, speed, and visual realism based on real-world needs.

Optimized AI Models with Performance and Control in Mind

Aiarty uses three specialized AI models, each optimized for different scenarios such as fine-detail restoration and extreme low-light denoising. These models are deeply optimized for modern GPUs, pushing utilization as high as 95%, which translates into noticeably faster processing compared to many similar tools that leave much of the GPU idle.

Equally important, Aiarty does not force users to fully surrender creative control to AI. Features like the Strength slider, Turbo Mode, and Step Mode give photographers the flexibility to decide whether they prioritize speed, maximum quality, or a natural, film-like result.

This balance—powerful automation with meaningful control—is what makes Aiarty particularly well-suited to photographers who occasionally work with video but still care deeply about image integrity.

All processing is done locally and offline, which means better privacy and no cloud uploads or data reuse.

Upscale: Making Camera Footage Fit Modern Workflows

Upscaling is not only about improving old videos. For photographers and editors, it often solves very practical problems in real-world workflows.

In mixed timelines, footage may come from different cameras—for example, a main 4K camera combined with 1080p clips from drones, action cameras, or older DSLRs. High-frame-rate slow-motion footage is also often limited to lower resolutions. Reframing or post-stabilization also inevitably reduces resolution.

Aiarty allows users to upscale videos using common targets such as 1080p, 2K, or 4K, as well as fixed scaling options like 2× or 4×. Instead of simply enlarging pixels, its AI models analyze edges, textures, and patterns to reconstruct missing detail, helping low-resolution clips appear cleaner and more consistent with today’s viewing standards.

Denoise: Reducing Grain in Video and Cleaning Up Audio

Noise is one of the most common problems in camera video, particularly when shooting in low light or at high ISO. Traditional noise reduction often requires adjusting multiple technical parameters and can come at the cost of lost detail.

Aiarty integrates video denoising directly into its enhancement process, automatically reducing noise while preserving edge detail and texture. If the auto enhancement removes too much grain, users can adjust the strength slider to find the optimal balance between cleaner footage and a natural, film-like look.

This approach avoids the hassle of traditional noise reduction while also preventing the overly smooth, plastic appearance that some AI tools often introduce.

In addition to video denoising, Aiarty also includes basic audio noise reduction, helping reduce background hiss or ambient noise in casual recordings and older clips. While not intended to replace dedicated audio software, it provides a practical improvement that makes clips easier to use and more presentable overall.

Deblur and Restore: Improving Clarity When Reshooting Isn’t an Option

Slight blur and softness are common in real-world video, especially with early-generation sensors or less-than-ideal shutter speeds. When reshooting is impossible, restoration becomes the only option.

Aiarty’s deblurring and restoration capabilities focus on recovering perceived clarity rather than aggressively sharpening. By reconstructing edge definition and fine detail where possible, it improves overall sharpness while avoiding halos or harsh artifacts.

The results won’t turn heavily blurred footage into perfectly sharp video, but they can noticeably improve clarity in many real-world scenarios.

Strength Slider: Why Control Matters for Photographers

One of the more important design choices in Aiarty Video Enhancer is the inclusion of a strength slider that controls how strongly the AI enhancement is applied. This may seem like a minor feature, but it plays a significant role in achieving natural-looking results.

AI enhancement is not always a case of “more is better”. Applying too much sharpening or denoising can lead to an artificial look, something photographers are particularly sensitive to. The ability to dial back the effect allows users to find a balance between improved clarity and visual realism.

Color Correction: Fine-Tuning After Enhancement

Basic color correction tools, such as controls for exposure, contrast, highlights, shadows, and color temperature, are included to help refine the final output after AI enhancement.

These tools are not meant to replace full-fledged color grading software. Instead, they allow photographers to make subtle adjustments to ensure that enhanced footage looks balanced and consistent, especially after noise reduction or restoration has altered the image slightly.

When used conservatively, these controls help maintain a natural photographic look while polishing the final result.

Frame Interpolation and Slow Motion: Smoother Motion for Creative Control

Aiarty includes frame interpolation, allowing users to increase frame rates up to 120 fps, and a slow-motion option with adjustable speeds such as 1/2 or 1/4. While not every photographer will need this daily, it can be extremely useful when working with action footage, fast-moving subjects, or older clips originally captured at low frame rates.

By smoothing motion and creating slow-motion effects, this feature gives photographers more creative flexibility, whether for short films, travel videos, or simply making casual clips look more polished and professional.

SDR to HDR: Giving Footage More Depth

For older 8-bit SDR footage, Aiarty offers an optional SDR-to-HDR conversion that outputs 10-bit HDR video. This process can improve color transitions and reduce banding, resulting in smoother gradients and a more refined visual appearance.

When combined with basic color adjustments, this feature can add depth and richness to older clips. It can noticeably enhance the viewing experience on modern HDR-capable displays.

Final Words: Get the Holiday Treat Before It Goes Away!

If you’ve been thinking about improving your video quality, it’s worth trying out Aiarty Video Enhancer to see the results for yourself.

And if you like what you see, take advantage of the Christmas offer and grab Aiarty Video Enhancer and more powerful tools at the lowest price. All licenses work on 3 computers permanently and include lifetime free updates. Act fast—this seasonal promotion is only available for a limited time.

The post Fix Grainy, Blurry, Low-Resolution Videos Effortlessly with Aiarty Video Enhancer (Lowest Price for Christmas) appeared first on Photo Rumors.

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