Nextorage today announced the start of its NAB Special Deals at B&H Photo and Amazon. The promotion includes significant discounts on CFexpress memory cards and card readers.

• Period: April 19 – 26, 2026
• Maximum Savings: up to $354

At the 2026 NAB show, Nextorage will showcase a wide range of professional memory storage solutions, including the upcoming next-generation CFexpress Type B memory card NX-B2PRO+. The Nextorage NX-B2PRO+ Series is the newest addition to Nextorage’s CFexpress Type B lineup. It is the world’s first CFexpress Type B memory card (as of the November 2025 announcement) to officially support both VPG1600 and VPG400 standards simultaneously. (additional informtion):

Nextorage developed the world’s first memory card supporting both VPG1600 and VPG400 standards

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Panasonic is rumored to announce a new Lumix 40mm f/2 S full-frame lens and a special-edition Lumix S9 camera (previously reported here) on April 21st for the 2026 NAB show.

What could Panasonic announce for the 25th anniversary of LUMIX?

Panasonic registered two new cameras overseas

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The previously reported Viltrox AF 35mm f/1.2 LAB full-frame lens without a TFT/LCD screen was officially announced in China today (check the official website for pre-orders). Here are the details – the specs appear to be identical to the version with a TFT/LCD screen:

• Available for Sony E and Nikon Z-mount
• Focal length: 35mm (full-frame coverage; ~52.5mm equivalent on APS-C).
• Aperture: F1.2 – F16 with an 11-blade circular diaphragm for smooth bokeh.
• Optical construction: 15 elements in 10 groups (5 ED ultra-low dispersion + 3 HR high-refractive index + 2 large aspherical elements) for sharp results, reduced aberrations, and high contrast.
• Minimum focus distance: 0.34 m (13.4 in) with 0.17x maximum magnification.
• Filter size: 77 mm.
• Dimensions & weight: ≈89.2 mm diameter × 121.8–123.5 mm length (slightly longer on Z-mount); ≈920 g (Sony) / ≈970 g (Nikon) — hefty but typical for an f/1.2 prime.
• Powered by Viltrox’s Hyper VCM (Voice Coil Motor) system (multiple motors in some descriptions) for fast, quiet, and precise AF with minimal breathing. Supports advanced tracking and video use.
• All-metal construction with weather sealing (dust/moisture resistant) and multi-layer nano coatings to suppress flare/ghosting.
• De-clickable aperture ring (with click/de-click switch for photo/video).
• Two customizable Fn buttons, AF/MF switch.
• Internal focusing with dual floating elements for better close-up performance.
• Includes lens hood.

Confirmed: a new Viltrox LAB 35mm f/1.2 lens without LCD screen to be announced on April 17th

New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show

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Freefly, a Seattle-based company known for its high-end cameras, joined the L-Mount Alliance today as its 11th member. This also means they will announce new L-mount products at the 2026 NAB show, which starts next week. Here are the details:

Wetzlar, 17th April 2026. Freefly is the newest member of the L-Mount Alliant, making it the 11th company to join since the public announcement of the L-Mount standard in 2018. The alliance consists of founding members Leica Camera AG, SIGMA, and Panasonic, as well as Ernst Leitz Wetzlar GmbH, DJI, ASTRODESIGN, SAMYANG Optics, Blackmagic Design, SIRUI and VILTROX. This collaboration enables Freefly to develop products with the L-Mount which will present great benefits for a wide range of photo and video applications.

The L-Mount was developed by Leica Camera AG with the aim of providing customers with a future-proof, flexible, robust and precise bayonet mount that would fulfil even the most demanding photographic needs. Since its initial appearance, development of the L-Mount was continued by Leica as well as by its strategic partners. This led to significant improvements and an effectively new and more sophisticated L-Mount technology, resulting in a constantly growing portfolio of cameras and lenses from all existing and new alliance partners, currently comprising over 20 cameras and more than 134 lenses. All lenses made for the different systems within the L-Mount Alliance can be used on all cameras without adapters and without any functional limitations – illustrating one of the numerous benefits of the common bayonet.

Valentino Di Leonardo, Managing Expert Technology & Licensing at Leica Camera AG: “The L-Mount Alliance has been a central element of Leica Camera AG’s strategy from the very beginning, standing for openness, innovation, and the highest standards in imaging. With Freefly joining the alliance, we are welcoming a partner with a strong reputation in camera movement systems and aerial cinematography. Their expertise opens up new creative possibilities within the L-Mount ecosystem, particularly for professional film and high-end production workflows. Together, we continue to develop a versatile and future-proof system that meets the evolving demands of photographers and filmmakers alike.”

Tabb Firchau, CEO at Freefly Systems Inc.: “Freefly is obsessed with building the world’s fastest cameras and toughest drones, and joining the L-Mount Alliance enable us to go faster than ever. TheL-Mount allows us to interface with a wide range of beautiful lenses that are small, light, and feature advanced electronics that enable exciting electronic control options from the camera. We look forward to contributing to the Alliance and hope to put L-Mount lenses in places the world has not seen them before – from rocket launches to fighting forest fires.”

About the L-Mount Alliance
The members of the L-Mount Alliance all utilise the L-Mount Standard developed by Leica Camera AG for mirrorless camera systems. Currently, the members of the Alliance are Leica Camera AG, SIGMA, Panasonic, Ernst Leitz Wetzlar GmbH, DJI, ASTRODESIGN, SAMYANG Optics, Blackmagic Design, SIRUI, VILTROX and Freefly. The partners in the alliance utilise the L-Mount Standard for cameras and lenses that are offered under their own brand names. They market their respective products as competitors, and each with their own product and marketing strategies. The alliance works together on advancing the technology of the L-Mount Standard.

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Meike will announce two new lenses at the 2026 NAB show:

Meike AF 85mm f/1.4 II full-frame lens (2nd generation)

• As an iteration of the classic portrait focal length, the 85mm F1.4 II achieves a comprehensive leap in performance
• Upgraded high-speed autofocus system for precise capture of portrait moments, adapting to dynamic shooting needs.
• Optimized optical structure delivers delicate and clear image quality and ultimate bokeh effect.
• The lightweight body design significantly improves handheld shooting comfort.
• Available in black and white, this lens combines professional performance with aesthetics, setting a new benchmark for high-performance full-frame portrait lenses.

Meike AF 58mm f/1.2 APS-C flagship autofocus lens:

• A flagship prime lens designed specifically for APS-C format creators:
• The F1.2 ultra-large aperture delivers exceptional bokeh and low-light shooting capabilities, empowering creative portrait and documentary works.
• A 58mm focal length is equivalent to approximately 87mm on an APS-C sensor, perfectly covering the classic golden focal length for portrait photography.
• Its compact and lightweight design, combined with the portability of APS-C mirrorless cameras, makes it easy to handle everyday creative tasks.
• Available in black and white

Meike announced a new AF 56mm f/1.7 Air APS-C lens for Sony E-mount ($169)

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Thypoch will officially release/display their new 24-50mm f/2.8 lens at the 2026 NAB show (the first Chinese full-frame autofocus constant-aperture zoom lens).

Thypoch will also announce the previously reported Ksana 35mm f/2 ASPH lens for Leica M-mount – here is the pre-order link (not live yet).

Here is what we know so far about the new Typoch 24-50mm f/2.8 lens:

• Full-frame compatible
• AF zoom lens
• 24-50mm F2.8 (constant maximum aperture)
• Aperture ring equipped (F2.8–F22)
• Sony E, Nikon Z, and Leica L mount support
• Internal zoom design (barrel does not extend)
• Dedicated AF/MF switch, manual focus ring, and customizable function button
• Compact, lightweight, and modern plastic construction with diagonal-grip rubber rings

New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show

Thypoch 24-50mm f/2.8 full-frame autofocus zoom lens officially announced

Thypoch will soon announce a new Ksana 35mm f/2 ASPH lens for Leica M-mount

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Here are some of the new lenses that will be announced at the 2026 NAB show:

 

Viltrox is teasing the release of its first large-aperture APO AF lens at the 2026 NAB show (9 pm, April 20). Two new lenses are expected to be announced at the same price as the 85mm f/2 EVO lens ($275). See this post for additional information. Check the official website for updates. Previous coverage of Viltrox lenses can be found here.

Update – a new Viltrox LAB lens will be announced on April 17th (most likely a new 35mm f/1.2 without a LCD screen).

TTartisan is teasing the launch of two new full-frame AF lenses: “Delivering exceptional image quality, premium optical glass construction,  crafted with the spirit of a master artisan.” TTArtisan has just launched a new line called Air, and it seems they’re also planning a new lens line called Neo. Check the official website for updates. Previous coverage of TTartisan lenses can be found here.

7artisans is also expected to announce new products at the 2026 NAB show. Check the official website for updates. Previous coverage of 7artisans lenses can be found here.

Thypoch will display their new 24-50mm f/2.8 lens (the first Chinese full-frame autofocus constant-aperture zoom lens).

Is this the first leaked picture of the upcoming GoPro camera with a new GP3 custom imaging processor?

Viltrox is teasing new lenses to be announced at the 2026 NAB show

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GoPro will unveil a new generation of cameras at the 2026 NAB Show this month (April 18–22). Here is the first leaked picture of one of the upcoming models – you can clearly see the larger lens, indicating a bigger sensor:

Here is what to expect from the new GoPro camera:

• GP3 Processor (core upgrade): GoPro’s first new chip in 5 years – a custom 5nm SoC with >2× the pixel processing power of the old GP2, plus a dedicated AI Neural Processing Unit (NPU) for real-time scene recognition, subject detection, and smarter image processing.
• Larger sensors: Expected across the lineup (teasers show cinematic macro, natural bokeh, and shallow depth-of-field shots that go far beyond typical action-cam footage).
• Massive low-light & image quality jump: improved low-light performance, better dynamic range, reduced noise, and more cinematic rendering.
• Higher resolution & frame rates: Strong speculation of 8K video (or at least much higher than Hero 13), plus improved high-frame-rate options (e.g., 4K at 240 fps) thanks to the extra processing headroom.
• Better battery life & thermals: Significantly longer runtimes and “bulletproof” reliability in high-heat conditions – no more early overheating shutdowns.
• AI & pro features: Enhanced stabilization, smarter auto-settings, improved audio, and overall professional-level image quality in a compact, rugged body.
• Multiple new cameras expected

Additional official information: GoPro to unveil new generation of cameras at the April 2026 NAB show.

New GoPro teaser: “Glimpses from a new generation of GoPro”

GoPro unveiled a new GP3 custom imaging processor for their upcoming cameras

New GoPro teasers for their upcoming camera with GP3 custom imaging processor

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Viltrox (see previous coverage) is teasing new lenses to be announced at the 2026 NAB show:

• New EVO series APO lenses
• Exclusive previews of upcoming lenses
• Expanded L-mount roadmap, including the AF 16mm F1.8 L and several unreleased L-mount lenses
• LAB and Pro flagship lenses showcased through hands-on experiences and expert-led sessions
• EPIC cinema lineup expanded with new focal length options
• Raze DL-mount lenses for DJI Ronin 4D and the NexusFocus adapter on display

Additional information:

Viltrox to Showcase Expanding Imaging System at NAB Show 2026

Discover new Lenses Empowering Modern Image Makers Through Photography to Cinema

Las Vegas, NV, April 7th, 2026 – Viltrox today announced its participation in NAB Show 2026, taking place April 18–22, 2026, in Las Vegas. At this year’s show, Viltrox will present the latest expansion of its imaging ecosystem under the theme “Expanding the Viltrox Imaging System — From Photo to Cinema.”

Across all product categories, Viltrox’s NAB 2026 presence underscores a unified vision: supporting creators at every stage of visual storytelling, from photography to cinema. The showcase will highlight Viltrox’s ongoing evolution into a comprehensive imaging system provider, with developments spanning autofocus lenses, L-mount expansion, flagship optics, cinema tools, and creator-focused production accessories.

New EVO Series APO Lenses

A key highlight of Viltrox’s NAB 2026 presence is the continued expansion of its EVO series, which includes previews of upcoming models, and the official launch of new lenses during the show. The EVO series with APO lenses emphasize professional performance, usability, and versatility for everyday shooting scenarios, ready for modern creators working across both photography and video.

Expanding the L-Mount Ecosystem

Viltrox will also spotlight its growing L-mount portfolio, marking one of its first major international trade show appearances since joining the L-Mount Alliance. In addition to the AF 16mm F1.8 L, the company will present several new and unreleased L-mount lenses, reinforcing its commitment to supporting photographers and filmmakers using Leica, Panasonic, and Sigma systems.

Flagship Optics: LAB and Pro Series

The company’s LAB and Pro series lenses will be on display, representing Viltrox’s most advanced optical engineering. Attendees can experience hands-on demonstrations and attend on-site sessions led by industry professionals, focusing on real-world applications and creative workflows.

Cinema Production-ready Solutions

Further extending its support of cinema-grade videography, Viltrox will showcase an expanded lineup of filmmaking tools and cinema-ready products. Highlights include the EPIC series cinema lenses with expanded focal-length options, Raze cinema lenses (DL mount) designed for the DJI Ronin 4D system, and the NexusFocus adapter, which enables autofocus functionality in professional cinema workflows. The booth will also feature simulated production environments, including portrait, automotive, and wedding setups, demonstrating real-world scenarios.

The Creative Ecosystem Beyond Lenses

Beyond lenses, Viltrox will present additional tools such as lighting and monitoring products, further strengthening its ecosystem for modern visual creators. These additions reflect the company’s direction toward building a more connected workflow from capture to production.

Executive Quote

“NAB Show 2026 marks an important step forward for Viltrox as we continue expanding our imaging system across both photography and cinema,” said Frank Fang, US Marketing Director, Viltrox. “This year, we’re excited to share a broader view of where we’re heading with new EVO developments, a stronger L-mount commitment, expanded EPIC focal lengths, and more tools for today’s image makers.”

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