A new Incogni survey suggests Americans are pulling back from social media, with more than half saying "maintaining an online presence feels like work" and 55% reporting they post less than they did five years ago. "The full study concludes that there's been a significant shift in public attitudes toward social media," reports PCMag. "Where it was once fun and relaxing, it's now growing dark and angsty..." From the report: As the chart shows, there's also a clear correlation with age. A full 60% of Gen Z respondents feel the pain of maintaining a social presence. Perhaps they have a niggling hope that they might still be discovered as an influencer? Those of us in the Boomer category are clearly more relaxed about it, with just 38% saying that maintaining a social presence feels like work. The survey quizzed respondents about how they feel when they don't keep up with checking their socials and, by extension, how they'd feel if they just plain quit. They were given choices, both positive (peace, relaxation, and relief) and negative (anxiety, fear of missing out, and discomfort).
Overall, positive reactions held slightly greater sway, with an average of about 21% compared with 19% for negative reactions. The Gen Y contingent accentuated that split, with 25% positive and 21% negative, while Gen X went even further, with 20% positive and just 13% negative. But the Gen Z group flipped the results, identifying 27% negative and 26% positive reactions to going without social media.
There's another force pushing folks away from the socials: increasing politicization. Of the survey's respondents, 44% agreed that political content is driving people away from social media, and only 20% disagreed. Among Gen Z respondents, the impetus was stronger: 48% agreed, and just 13% disagreed. These negative feelings associated with politics only serve to highlight the positive reactions to deleting your social media.
Are you posting less on social media than you did five years ago, and are you being more selective about who can see what you post? Then you're with the majority. More than half of the respondents answered yes to each of those questions. But would you ever parlay fewer posts into no posts (aka quit posting entirely)? When asked what it would take to finally get them to terminate a social media account, a die-hard group of one in six respondents said there's nothing that could make them quit. But more than half could picture quitting due to security concerns, and almost half accepted the possibility that harassment or hate speech could send them packing. Others cited the amount of time wasted on scrolling through social media and the mental health threats of doomscrolling.
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