Next week, on September 1, Fujifilm will increase prices in Germany and most likely in other markets as well.

Fujifilm already had several price increases last year. 

If you are planning to buy any new Fuji gear, now would be a good time to do so – check the current prices and availability at B&H Photo, Foto Erhardt, and WEX Photo.

Here are the new Fujifilm prices published by a German store:

Another Fujifilm price increase is coming

The post Reminder: another Fujifilm price increase is coming next week appeared first on Photo Rumors.

The Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount (previously covered here) is now available for pre-order at:

• B&H Photo
• Amazon
• Meike online store

• You can find more third-party lenses for Fuji GFX here
• More upcoming lenses from China are listed in this post.
• Meike has more GFX lenses on their roadmap:

Meike is rumored to announce new AF 65mm f/1.8 & AF 110mm f/2 lenses for Fujifilm GFX mount

Meike lens roadmap: new autofocus zooms & fast f/1.2 primes

Additional information on the new Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount:

• Format: Medium format
• Focal length: 85mm
• Lens construction: 11 elements in 7 groups |
• Aperture blades: 11
• Magnification: 0.17x
• Minimum focusing distance: 0.65m
• Autofocus motor: STM stepping motor (in-house developed)
• Filter size: 62mm
• Net weight: Approx. 406g (excluding lens cap)
• Additional pictures:

Via FujiAddict

The post The Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount is now available for pre-order appeared first on Photo Rumors.

NiSi will soon release two new lenses:

• NiSi 26mm f/0.7
• NiSi 50mm T1 cine lens for GFX/4433

Check the official website for updates (use code RUMORS for 10% off). NiSi lenses are sold at B&H Photo and Amazon. Previous coverage of NiSi lenses is available here, including their latest 16mm f/2.8 ASPH lens for Hasselblad XCD & Fujifilm GFX mount:

NiSi released a new 16mm f/2.8 ASPH lens for Hasselblad XCD & Fujifilm GFX mount

Here are the NiSi 26mm f/0.7 & 50mm T1 technical specifications:

The post New NiSi 26mm f/0.7 & 50mm T1 lenses appeared first on Photo Rumors.

Next week, Leica is rumored to announce a new Summicron-M 66 f/2 lens. Here are the details:

New Leica Summicron-M 66 f/2 lens confirmed: leaked picture and details

Leica rumored to announce a new Elcan 66mm f/2 limited edition lens next week on September 3rd

A new Leica SL3 Reporter camera in metal gray is also expected (could be announced later):

Leica could also announce an SL3 Reporter camera in metal gray

All three new Leica metal gray cameras are now in stock: Q3, M11-P, and D-Lux 8

More Leica news can be found here:

Coming soon: Mr. Ding Leica M-mount conversion kits for Contax Zeiss 50mm f/1.7, 50mm f/1.4, and 85mm f/1.4 lenses

New DK-Optic Chiaro 50mm f/1.9 limited edition lens for Leica M-mount launched in Japan (blue-coated and uncoated versions)

The Leica M-A “Leica Historica” 50th anniversary limited edition set with matching APO-Summicron-M 1:2/35 ASPH lens finally revealed

SUB13 announced a new Skeleton underwater housing for Leica Q3 cameras

Rock n Roll released four new camera straps from the Hard Rock Collection

The post The latest Leica news and rumors: new Summicron-M 66 f/2 lens coming next week appeared first on Photo Rumors.

SG-Image is expected to announce a new AF 15mm f/2.8 full-frame lens in 2027 (compatible with circular filters).

You can find the current SG-Image lens lineup here.

Previous SG-Image lens coverage is available here.

Existing 15mm f/2.8 lenses from other brands:

• Zeiss Distagon T* 15mm f/2.8 lens
• Sigma 15mm f/2.8 EX DG lens
• Canon EF 15mm f/2.8 AF lens
• Zeiss Milvus 15mm f/2.8
• Leica Super-Elmarit-R 15mm f/2.8 ASPH
• Nikon UW-Nikkor 15mm f/2.8 (underwater lens)

Source: Weibo

The post New SG-Image AF 15mm f/2.8 full-frame lens coming in 2027 appeared first on Photo Rumors.

 
In addition to the AF 10mm f/2.5 MAX full-frame fisheye lens, 7Artisans also has a new AF 18mm f/2 wide-angle APS-C lens that weighs only 109g (previously reported here). Orders should open soon at the official 7Artisans online store (use code RUMORS for a discount).

Additional information on the new lens:

First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

The post New: 7artisans AF 18mm f/2 wide-angle APS-C lens appeared first on Photo Rumors.

Sigma is rumored to announce new lenses on September 8th:

• Sigma 85mm f/1.2 DG | Art – see the development announcement (pictured above)
• Sigma 20-60mm f/2.8-4 or similar
• Sigma 65mm ultra-fast autofocus lens (faster than f/1.2):

Sigma is rumored to release a new 65mm ultra-fast (faster than f/1.2) autofocus lens in September

Today Sigma released several firmware updates – see the details on this page:

The post Sigma rumored to announce new lenses on September 8th appeared first on Photo Rumors.

 
OM Digital Solutions (the company behind OM System) is privately held, so it does not publish its financial reports. The numbers in this post come from Toyo Keizai’s Japan Company Handbook Industry Map. OM Digital Solutions continues to operate in the red for 2025, with sales plateauing after a few years of steady growth. Here is how the latest numbers break down compared to previous years since the company spun out of Olympus:

Sales essentially flatlined. The operating loss widened. Mirrorless volume slipped by about 10,000 bodies. A separate corporate-data compilation is more precise for the fiscal year ended March 31, 2025:

• Sales: ¥36.619 billion
• Operating profit: -¥1.242 billion
• Ordinary profit: -¥1.247 billion
• Net income: -¥1.403 billion
• Total assets: ¥33.28 billion (down from ¥41.13 billion a year earlier)
• Retained earnings: -¥9.0 billion

New OM System PEN camera confirmed for September 9th, first teaser already out

Is the digital camera industry really recovering?

The latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic

Via dclife

The post OM Digital Solutions financial report: sales flatlined, operating loss widened, mirrorless volume slipped appeared first on Photo Rumors.

B&H is now selling refurbished Pentax K1000, KM, and KX SLR film cameras with 50mm lenses

Ricoh removed AI slop from the official website (non-existent Ricoh GR camera with EVF)

OM System now sells Ragoo Sauce in Japan

The upcoming OM System PEN camera is already listed at B&H Photo

Metabones Announces Speed Booster ULTRA II+ and Smart Adapter II+ for Fujifilm

Digital camera “FUJIFILM GFX100RF” and MR Imaging System “ECHELON Synergy ZeroHelium” win Bronze at Prestigious IDEA Design Award

Canon Patent JP 2026-135787: Canon RF 12mm F1.4, RF 14mm F1.4, and RF 18mm F1.4 Optical Designs

The post What else is new? appeared first on Photo Rumors.

Ricoh announced a new GR IVx camera with an improved 40mm lens (Ricoh currently has the GR IV and the GR IIIx – see all GR models here):

• Check for GR IVx pre-orders
• GR IVx press release and technical specifications:

Ricoh announces the development of a GR IVx camera with a newly designed 40mm lens

Additional coverage of the Ricoh GR line can be found here:

2025 digital camera shipment market share: Ricoh at 2.1%, up 1.3% from 2024

Ricoh Q1 financial report: “Cameras performed well and increased earnings, primarily on strength of Ricoh GR series demand”

Are you interested in a Ricoh GR IVx monochrome camera with a 40mm lens? (poll)

Ricoh removed AI slop from the official website (non-existent Ricoh GR camera with EVF)

The post Ricoh announced the development of a new GR IVx camera with an improved 40mm lens appeared first on Photo Rumors.

GoPro officially launched the MISSION 1 PRO ILS interchangeable lens camera with a Micro Four Thirds mount. Pre-orders are now open at:

• B&H Photo
• WEX Photo
• Foto Erhard (coming soon)

The regular GoPro MISSION 1 PRO is already $100 off – probably the result of the latest GoPro financial troubles.

Here are the MISSION 1 PRO ILS main specifications and key features:

• 50MP 1″ Sensor & GP3 Processor
• Micro Four Thirds Lens Mount
• Focus assist plus focus peaking
• Intelligent image tuning
• Next-generation GP3 processor
• 8K30 & 4K120 Open Gate (4:3) Capture
• 8K60, 4K240, & 1080p960 Video Recording
• HDR, 10-Bit, GP-Log2, & Timecode Sync
• Enhanced Low-Light & Dynamic Range
• 32-Bit Float Audio Recording
• Larger OLED Display
• Improved Runtimes & Thermal Performance
• Raw Image Capture & Bursts up to 60 fps
• Over 3 hours of 4K runtime plus faster charging

New GoPro Mission 1 Pro camera unveiled with 50MP 1″ sensor and a model with MFT mount

The post GoPro officially launched the MISSION 1 PRO ILS interchangeable-lens camera with a Micro Four Thirds mount appeared first on Photo Rumors.

The previously reported 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) is now officially announced and is available for order directly from the 7artisans online store – use code RUMORS for a discount (coming soon to B&H Photo).

Here are the lens details:

Sample photos:

The post Officially announced: 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) appeared first on Photo Rumors.

The rumors were true – OM System will announce a new PEN camera on September 9th (B&H Photo listing).

The upcoming OM System PEN camera is already listed at B&H Photo

Here is the first teaser:

Coming soon… pic.twitter.com/jASAyHBcXe

— OM SYSTEM JP (@omsystem_jp) August 26, 2026

The official announcement will be on September 9th at 6:30 pm EDT – you can watch the announcement here:

New OM System PEN camera rumored to be announced around September 9th

OM System registered a new IM042 digital camera in Asia (a new PEN is coming?)

It seems that OM SYSTEM confirmed plans for a new PEN camera

OM System is still considering a Pen F camera successor

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

The post New OM System PEN camera confirmed for September 9th, first teaser already out appeared first on Photo Rumors.

After the end of the Kickstarter campaign ($678,868 raised), the new Peak Design Field Bracket for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) is now available for sale at B&H Photo:

The post Now available for sale: Peak Design Field Bracket for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) appeared first on Photo Rumors.

The Fujifilm GFX100II extended-spectrum infrared camera is now listed for pre-order at B&H Photo:

• Adapted for Near Infrared Imagery
• 102MP 43.8 x 32.9mm BSI CMOS Sensor
• X-Processor 5 Image Processor
• 9.44m-Dot EVF4K60 Video; 10-Bit Out
• 5-Axis Sensor-Shift Image Stabilization
• 3.2″ 2.36m-Dot Tilting Touchscreen LCD
• ISO 80-12800, up to 8 fps Shooting
• Pixel Shift Multi-Shot
• Multi Aspect Ratios
• Additional information:

Fujifilm GFX100II IR and X-H2 IR Fujifilm’s Latest Special Cameras

Technical Analysis: Fujifilm GFX, GFX IR, IR Hot Spots, Adapted Glass, and More

The post You can now buy a Fujifilm GFX100II extended-spectrum infrared camera appeared first on Photo Rumors.

As previously reported, the new Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount is now available for purchase at B&H Photo:

• Full-Frame | f/2.8 to f/22
• Versatile All-in-One Zoom
• Minimum Focusing Distance: 13.8″
• 9-Blade Diaphragm
• Weather-Sealed Design
• USB-C Port for Firmware Updates

The lens already exists for Sony E-mount:

Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens officially announced

Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens

The post The Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount is now available appeared first on Photo Rumors.

AI-generated OM System PEN camera

Yesterday, 43addict reported that a new OM System PEN camera is rumored to be announced around September 9th. A new PEN model has been rumored for a while:

OM System registered a new IM042 digital camera in Asia (a new PEN is coming?)

It seems that OM SYSTEM confirmed plans for a new PEN camera

OM System is still considering a Pen F camera successor

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

Via 43addict

The post New OM System PEN camera rumored to be announced around September 9th appeared first on Photo Rumors.

Panasonic releases four new Lumix S-series and G-series lenses in Japan, featuring a new fluorine coating and anti-reflective design (check for pre-orders):

• Lumix S PRO 70-200mm f/4 OIS (S-R70200A)
• Leica DG Vario-Elmarit 12-60mm f/2.8-4 ASPH POWER OIS (H-ES12060A)
• Leica DG Summilux 25mm f/1.4 II ASPH (H-XA025A)
• Lumix G 42.5mm f/1.7 ASPH./POWER OIS (H-HS043A)

Additional information on the new lenses is available here.

The post Panasonic releases four new Lumix S and G series lenses featuring a new fluorine coating and anti-reflective design appeared first on Photo Rumors.

Here are the 2026-2027 EISA photography awards that were just announced today:

Source

The post 2026-2027 EISA photography awards appeared first on Photo Rumors.

Canon registered two new cameras in Asia – they now have a total of five upcoming cameras (see latest rumors):

The latest Canon rumors

Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo

Canon Q2 2026 financial results: profit up, 90% tariffs refunded, compact camera production increases

Source: E8M_8888

The post Canon registered two new cameras in Asia – they now have a total of five upcoming cameras appeared first on Photo Rumors.