I received the following Sony FX3 II camera rumors (see the current FX3 models):

• The Sony FX3 II has been delivered to select rental companies for testing. It inherits the FX3 body’s expandability and the FX2’s adjustable EVF. Visually, it resembles the FX2 with added color temperature sensors.
• The FX3 II supports in-body image stabilisation settings for anamorphic lenses. The image stabilization rating is the highest in the FX series at 8.5 stops, and FX3 II retains a fully mechanical shutter instead of adopting the FX2’s electronic front-curtain mechanical shutter, which resulting in a body slightly thicker than the FX2 and FX3.
• It uses a 33-megapixel partially stacked sensor and boosted by the BIONZ XR2 and enhanced active cooling system, with a UHD/DCI 4K at up to 60fps in full-frame / S35 mode, and UHD 4K 120fps in full-frame crop / S35 mode.
• It supports full-frame 1.1x crop UHD4K 120p recording like the FX3, but with 6.2K oversampling. Only when shooting full-frame 4K at 120fps does the FX3 II fully leverage the 3.5x readout speed capability of its 33-megapixel sensor in video modes.
• When paired with the XLR handle unit, the FX3 II supports 32-bit floating-point recording at 48kHz and incorporates an AGC circuit for extensive level control to prevent clipping. It supports up to 8 audio channels, facilitating multi-person recording and immersive sound capture.
• Additionally, the FX3 II supports outputting timecode signals externally as a master camera and enables wireless synchronisation of timecode between multiple FX3 II units via the 6GHz channel (unavailable in certain countries).

Sony registered a new WW847606 camera overseas (Sony a7R VI?)

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Songraw will release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount (previously reported here). The new lens series is marketed as “light” and “affordable” in China, featuring significant weight reduction, numerous optimizations, and a titanium gray lens body.

In the US, Songraw lenses are sold at Amazon.

Here is the teaser video:

The post Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount appeared first on Photo Rumors.

Zeiss will announce a new Otus ML 35mm f/1.4 Apo Distagon lens for Nikon Z, Sony E, and Canon RF mounts on February 23rd or 24th for the CP+ show in Japan. This will be the third Zeiss Otus mirrorless lens after the 1.4/35 and 1.4/50.

Additional pictures:

Cosina to display new lens prototypes at the 2026 CP+ show in Japan

Via NikonRumors

The post First leaked pictures of the upcoming Zeiss Otus ML 35mm f/1.4 lens (Z/E/RF) appeared first on Photo Rumors.

The previously rumored Tamron 35-100mm f/2.8 DI III VXD lens for Nikon Z and Sony E mount leaked online:

The new lens will be priced similarly to the Tamron 16-30mm f/2.8 Di III VXD G2 lens: $900 for the Sony version and $930 for the Nikon version. Shipping will start in late March or early April.

Update – here are two additional pictures of the new lens:

Tamron to announce a new 35-100mm f/2.8 lens next week

First leaked picture of the upcoming Tamron 35-100mm f/2.8 DI III VXD lens for Nikon Z-mount

Via NikonRumors

The post The rumored Tamron 35-100mm f/2.8 DI III VXD lens (Z/E) leaked online appeared first on Photo Rumors.

The SG-Image AF 25mm f/1.8 APS-C lenses are now available for order on Amazon (see all listings).

SG-Image lenses are also sold at eBay, AliExpress, and Amazon Japan.

Additional informtion on the lens can be found here:

Product Overview

This wide-angle lens for APS-C cameras combines an easy-to-use angle of view equivalent to approximately 37.5mm in 35mm format with a large aperture of F1.8. It weighs only about 145g and is a thin and lightweight design with a total length of 32mm, yet it is equipped with a silent and high-speed AF using an STM (stepping motor). From street snapshots to video shooting, it is an “Everywhere Prime” that you can carry around in your pocket at all times.

Main Features

• Soft bokeh created by the 9-blade circular aperture with maximum aperture of F1.8
• STM stepping motor for quiet and smooth AF drive
• The latest optical design with 7 elements in 5 groups, including 3 high-refractive index lenses, provides high resolution all the way to the edges
• Compact metal body weighing approximately 145g and measuring 32mm in length, perfect for everyday use
• Multi-coating suppresses flare and ghosting even in backlit conditions
• Metal exterior and diamond-cut focus ring for high operability
• The included metal lens hood combines design and durability.

Specification

• Compatible mounts: Sony E, Fujifilm X
• Compatible image capture size: APS-C size
• Color: Black, silver, red, orange
• Focal length: 25mm (35mm format equivalent: 37.5mm)
• Focus mode: AF (autofocus)
• Aperture blades: 9
• Lens construction: 7 elements in 5 groups (including 3 high refractive index lenses)
• Aperture range: F1.8-F16
• Minimum shooting distance: 0.3m
• Filter diameter: 52mm
• Size: Φ72mm×32mm (excluding mount and hood)
• Mass: Approximately 145g
• Accessories: Lens cap, rear cap, lens hood, lens hood cap
• Manufacturer’s warranty: 2 years (covers natural failures)

The post The SG-Image AF 25mm f/1.8 APS-C lenses are now available for order at Amazon US appeared first on Photo Rumors.

 
Cosina announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E mount:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• Press release and specifications
• Product pages with sample photos: E-mount | Z-mount
• E-mount version to be released in March 2026, Z-mount version in April
• Related video:

Via NikonRumors

The post Cosine announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E cameras appeared first on Photo Rumors.

As I already reported, the Shenzhen Sonida Digital Technology company joined the Micro Four Thirds System Standard Group today under the brand Songdian (some of their cameras are sold on Amazon), and they are expected to announce a new MFT camera for the 2026 CP+ show in Japan:

The Chinese company Songdian is teasing a new Micro Four Thirds camera

The company claims to have 17 years of experience:

The full press release can be found here:

Shenzhen Sonida Digital Technology joins the Micro Four Thirds System Standard Group

The post Shenzhen Sonida Digital Technology joins the Micro Four Thirds System Standard Group under the brand “Songdian” appeared first on Photo Rumors.

Here is what else is new:

Now available: Leica porcelain espresso cups

The Leica M11-P Safari camera is now listed as discontinued

Ending soon: 40% off all Vi Vante straps and camera bags

The Contax Planar 35/2 T* lens v2.0 for Leica M-mount by Mr. Ding is now available in black

Panasonic LUMIX G 20mm f/1.7 II ASPH lens listed as discontinued in Japan

Ricoh released firmware update version 1.11 for the GR IV camera

GR World app v1.3.0 released with support for the Ricoh GR IV Monochrome camera

Canon RF 14mm f/1.4L Supply Shortages Announced

The post What else is new? appeared first on Photo Rumors.

Here are the latest financial results from Tamron, Nikon, Fujifilm, Sony, Ricoh, and Panasonic:

Tamron

Tamron FY2025 financial results (source) for the Photographic Products segment:

• Net sales: ¥60,643 million (-6.5% YoY)
• Operating income: ¥15,630 million (-13.7% YoY)

FY2025 highlights (consolidated):

• Net sales: ¥85,071 million (-3.8% YoY)
• Operating profit: ¥16,638 million (-13.4% YoY)
• Ordinary profit: ¥16,699 million (-13.5% YoY)
• Net profit attributable to owners: ¥11,761 million (-19.0% YoY)

Photography business:

• Mirrorless demand stays healthy, DSLR keeps shrinking
• DSLR lenses (2025 full-year market snapshot): -31% units / -36% value
• Mirrorless: +13% units / +3% value
• Interchangeable lenses overall: roughly flat in value (-0%) with units up

Tamron interchangeable lens market share:

Tamron plans to announce a total of ten new lenses this FY26, according to their latest financial disclosures:

Tamron’s FY2025 Results: Sony E-Mount Is Still the Core, and “10 New Models” Are Coming in FY2026

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Nikon

Nikon Q3 financial results for the Imaging Business:

• Year to date: (3 quarters)
• Revenue: ¥229.00
• Earnings: ¥20.90
• Margin: 9.1%.

Units to date:

• DCIL: 740,000
• Lenses: 1,030,000

Nikon share compared  to CIPA for the same period:

• DCIL: 13.1%      (Nikon claims share is 13.4%)
• Lenses: 12.2%  (Nikon claims share is 13.0%).

Full year projection:

• Revenue: ¥290.00 (same as previous projection)
• Earnings: ¥21.00 (down from 11/8/25 projection of ¥32 and 5/8/25 projection of ¥40)
• Margin: 7.2%

DCIL: 900,000 (down from previous projection of 950,000)
Lenses: 1.3 million (down from previous projection of 1.4 million).

Additional information can be found here.

Nikon Q3 financial results

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Fujifilm

Fujifilm Q3 FY2025 Imaging segment highlights:

• Revenue: ¥194.2B (+14.6% YoY)
• Operating income: ¥55.1B (+12.9% YoY)
• Operating margin: 28.4% (slightly down vs. prior year)

Breakdown:

• Consumer Imaging (instax + related): ¥123.0B (+11.3% YoY)
• Professional Imaging (X &  GFX): ¥71.2B (+20.8% YoY)

Additional information:

Fujifilm Q3 FY2025 Financial Results

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Sony

Sony Q3 FY2025 fincnial results recap for their camerra/sensor divisio:

• Sony’s sensor business is thriving — rising volume + pricing/mix improvements, plus raised full-year guidance.
• Camera demand appears resilient, but the results are harder to isolate because cameras sit inside a broader segment that had enough headwinds to pull ET&S down overall.

Additional details (source):

Sony Q3 FY2025 Consolidated Financial Results

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Ricoh

Ricoh Q3 financial report: “Cameras continued to perform well, primarily on the strength of the Ricoh GR series”:

Ricoh Q3 financial report: “Cameras continued to perform well, primarily on the strength of the Ricoh GR series”

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Panasonic

Panasonic Q3 financial results recap for their camera business, which falls under the “Lifestyle” segment, specifically within the Living Appliances and Solutions Company (LAS) division (source):

• Consumer Camera Performance (Under Lifestyle/LAS): LAS reported Q3 sales of 224.4 billion yen (94% YoY) and adjusted OP of 12.6 billion yen (down 5.3 billion yen YoY). Within this, consumer electronics (including AVC/cameras) saw decreased sales due to weaker demand in overseas markets, despite steady sales in Japan. No specific sales or profit figures were provided solely for cameras, but the overall decline in consumer electronics suggests softness in the camera category. This aligns with broader market challenges for consumer AV products.
• Professional Camera Performance (Under Connect): The Connect segment includes Professional AV, but details focus on Avionics and Process Automation growth. No explicit mentions of professional camera sales or profits were provided, though the segment’s overall 109% YoY sales growth indicates potential positive contributions from AV solutions amid strong ICT demand. Broadcast and professional imaging products are highlighted as key offerings, but performance data is aggregated.

The post The latest financial results from Tamron, Nikon, Fujifilm, Sony, Ricoh, and Panasonic appeared first on Photo Rumors.

Next week, on February 19th, Tamron will announce a new 35-100mm f/2.8 lens (see mockup above). This will be a small, lightweight zoom lens (around 560g) that will pair well with the existing Tamron 16-30mm f/2.8.

Tamron plans to announce a total of ten new lenses this FY26, according to their latest financial disclosures:

Via NikonRumors

The post Tamron to announce a new 35-100mm f/2.8 lens next week appeared first on Photo Rumors.

Zeiss introduced a new Aatma line of cinema lenses at BSC EXPO in London (previously reported here) priced beetween $20-$25k. The new Aatma line of nine T1.5 full-frame cinema prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm):

• Pre-orders page
• Additional information
• Product page
• Technical details:

Cosina to display new lens prototypes at the 2026 CP+ show in Japan

The post Zeiss introduced a new Aatma line of cinema lenses appeared first on Photo Rumors.

Schneider Kreuznach × LK Samyang is rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show, which takes place at the end of February in Japan.

Schneider Kreuznach × LK Samyang still has few lenses on their roadmap that are not yet officially announced:

• Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for E-mount
• Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 lens for E-mount
• Schneider Kreuznach × LK Samyang AF 14-24mm f/2.8 lens for L-mount
• Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8 lens for L-mount

Updated Schneider Kreuznach × LK Samyang lens roadmap: two new lenses added (AF 60-180mm & 28-135mm f/2.8 FE)

Via dcinside

The post Schneider Kreuznach × LK Samyang rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show appeared first on Photo Rumors.

Here are the first pictures of the previously rumored Meike 85mm f/1.4 II MIX full-frame autofocus lens, which will replace the current version and will be part of the Meike MIX series. The new lens will be on display at the 20206 CP+ in Japan at the end of February, and will be available for Sony E, Nikon Z, and Panasonic L-mount cameras:

In addition, Meike will also announce three new Air compact APS-C lenses:

Additional information on the rumored Meike Air compact APS-C lenses + a new AF 85mm f/1.4 SE lens

The post First pictures of the upcoming Meike AF 85mm f/1.4 II MIX lens (E/Z/L) appeared first on Photo Rumors.

The Chinese company Songdian is teasing a new Micro Four Thirds camera – it seems that they will be joining the Micro Four Thirds Alliance:

Songdian already sells several different camera models in China:

The post The Chinese company Songdian is teasing a new Micro Four Thirds camera appeared first on Photo Rumors.

The previously reported Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount is now officially announced and available for pre-order:

• US: B&H Photo | Amazon
• Worldwide: VIltrox online store (intro sale: $521.55 instead of $549)

Additional information onthe new lens can be found here:

• Full-Frame | f/1.4 to f/16
• Normal Length Prime Lens
• Autofocus with Manual Override
• Noiseless VCM Motor
• Minimum Focus Distance: 1.5′
• 11-Blade Diaphragm
• Nano-Coating and Resistance Coating
• Filter Size: 77mm

Via NikonRumors

The post Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount officially announced appeared first on Photo Rumors.

Here are some of the possible/rumored lenses Sigma could announce on February 26th for the 2026 CP+ show (previously reported here):

• Sigma 35mm f/1.4 II – I already reported that this lens is discontinued in Japan and will be replaced soon
• Sigma 15mm f/1.4 APS-C
• Sigmna 85mm f/1.2
• The fourth possibility is a new APS-C zoom lens

Sigma to announce at least two new lenses on February 26th for the 2026 CP+ show

The post Here are the rumored lenses Sigma is expected to announce on February 26th for the 2026 CP+ show appeared first on Photo Rumors.

B&H Photo launched a new Mega Deal Zone 3-day sale. Here are some of the categories:

The post B&H Photo launched a Mega Deal Zone 3-day sale appeared first on Photo Rumors.

OM System announced a new OM-3 Astro mirrorless camera dedicated to astrophotography:

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Additional information
• Product page
• Key features:

• Optimized for Astrophotography
• IR-Cut Filter Passes H-Alpha Wavelength
• High Res Shot for In-Camera Stacking
• Custom Modes for Astro/Starry Landscape
• Starry Sky AF & Live Composite Mode
• 20MP Stacked BSI Live MOS MFT Sensor
• 3.0″ 1.62m-Dot Swivel Touchscreen LCD
• 2.36m-Dot OLED Electronic Viewfinder
• 5-Axis In-Body Image Stabilization
• IP53 Weather-Sealed & Freezeproof Design

The post New OM System OM-3 Astro mirrorless camera announced appeared first on Photo Rumors.

Today, OM System announced the release of the TG-7 INDUSTRY compact digital camera based on the existing TG-7 model. The TG-7 INDUSTRY is equipped with a standard microscope eyepiece adapter (NY-TGV Super Adapter Kit) and specialized features for examination, research, and testing applications.

You can pre-order the new kit here.

Additional information:

Pricing & availability:

• The TG-7 INDUSTRY NY-TGV SUPER ADATPER Kit will be available in March 2026 at a suggested retail price of $1699.99 US / $1899.99 CAD.
• U-OC Ultra C mount (sold separately) will be available in March 2026 at a suggested retail price of $219.99 US / $239.99 CAD.

Main features:

• Digital imaging enables use of large monitors for observation
• Easy remote shooting and image transfer to a computer
• High-resolution images make enlarged viewing easy
• Equipped with convenient functions for industrial applications

Additional information:

• Product page
• Press release

The previously leaked and rumored waterproof, freezeproof, shockproof, crushproof, and dustproof OM System Tough TG-7 camera is now officially announced

The post OM System continues to recycle old products: today we have a “new” TG-7 camera kit designed for microscopes appeared first on Photo Rumors.

Here is what else is new:

February Micro Four Thirds deals

Oberwerth announced a new Backpack Pure & Sling Bag Small

Light Lens Lab 75mm f/2 “SP-II” lens for Leica M-mount now in production

Leica sales breakdown by camera systems

Will there be a Leica Q3 43 Monochrom camera?

Second Leica store opened in India in Bandra, Mumbai

FUJIFILM Instax Mini Evo Shipments Began and Some Thoughts About Experiential Photography / Videography

New BORYOZA Smart GF-HX Fujinon GF to Hasselblad X Adapter

Fujifilm X Half Wins 2025 Nikkei Excellent Product Awards in “Trend” Category

Fujifilm XApp Facebook Single Sign-In Will Be Discontinued at The End of February

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