The Sigma BF mirrorless camera is now $200 off:

Additional information on the BF can be found here:

New grip options for the Sigma BF camera

Sigma BF camera hands-on pictures from NYC pop-up store

20 things you need to know about the new Sigma BF full-frame mirrorless camera with L-mount

The post Deal of the day: the Sigma BF mirrorless camera is now $200 off appeared first on Photo Rumors.

Panasonic will announce a new Lumix TZ300 compact camera on March 24th (see leaked picture above). Here are the details:

• 20 MP 1″ sensor
• Leica DC Vario-Elmar 24-360mm equivalent f/3.3-6.4 lens (15x optical zoom)
• Macro mode (3cm)
• Improved video recording geared toward vloggers, potentially including better stabilization, 4K support, and user-friendly features like a flip-out screen
• USB-C charging
• Replacement for the TZ200 model from 2018

Panasonic registered two new cameras overseas

New Lumix TZ-300 leaked
by
u/Radeon26 in
Lumix

The post Upcoming Panasonic Lumix TZ300 compact camera leaked online appeared first on Photo Rumors.

After the S7 camera, the Chinese manufacturer YoloLiv announced a new YoloLiv 18mm f/1.4 lens for Micro Four Thirds cameras. Here are the details on the new lens:

• Price: $299 (approximately €259 in Europe)
• Release date: expected to ship in late March or early April 2026
• Stepper motor autofocus system with full-time manual focus override, optimized for smooth and accurate video focusing
• Nano multi-layer coating to reduce flare, ghosting, and improve overall image quality
• Metal lens mount with gold-plated contacts for EXIF data transmission to the camera
• Compact and lightweight design
• Specifications:

Specification	Details
Focal Length	18mm (36mm equivalent on full-frame)
Maximum Aperture	f/1.4
Minimum Aperture	f/22
Optical Construction	7 elements in 7 groups (including 4 aspherical and 3 low-dispersion elements)
Aperture Blades	7
Minimum Focus Distance	0.19m (7.5 inches)
Maximum Magnification	0.1x
Filter Thread	46mm (P=0.75)
Dimensions	Approximately 63mm diameter × 73.7mm length
Mount	Micro Four Thirds (MFT)
Compatibility	Primarily YoloCam S7; may work with other MFT bodies (untested)
Operating Temperature	-10°C to +50°C
In the Box	YoloLiv 18mm f/1.4 Lens (no additional accessories specified)

The new YoloLiv YoloCam S7 Micro Four Thirds camera can live stream at 4K60

The post New YoloLiv 18mm f/1.4 lens for Micro Four Thirds cameras appeared first on Photo Rumors.

Funleader and Mr. Ding released a new Contax G28 lens-to-Leica M-mount conversion project that began in 2019 with the G35 and continued with the G45. The new G28 conversion features a brass internal structure and an aluminum exterior to reduce weight. Orders are now open at:

• Funleader (Funleader 5% off code: LEICARUMORS)
• Mr. Ding Studio(Mr. Ding Studio 5% off code: 2025YLSZMRAE)

Aditional informtion can be found here:

Funleader/Mr. Ding released a new Contax G28/2.8 Biogon to Leica M-mount lens conversion kit

Via LeicaRumors

The post New Contax G28/2.8 Biogon Leica M-mount lens conversion kit released by Funleader/Mr. Ding appeared first on Photo Rumors.

The Canon 5D Mark IV DSLR camera is now officially discontinued at Canon Japan’s official store.

Canon EOS 5D Mark IV Discontinued Abroad

In the US, the 5D Mark IV is currently in stock with a $500 rebate:

The Canon 5D Mark IV was announced 10 years ago in August 2016:

Big Canon announcement on August 25th, 5D Mark IV camera price: €3,799

The post The Canon 5D Mark IV DSLR camera is now discontinued appeared first on Photo Rumors.

Sources report that a Chinese brand will release the first full-frame autofocus constant-aperture zoom lens in 2026. Key information is as follows:

• This brand has never released an autofocus lens before.
• This full-frame zoom lens with autofocus is tentatively scheduled for release in the second quarter of 2026 (source).

The post Chinese brand will release the first full-frame autofocus constant-aperture zoom lens in 2026 appeared first on Photo Rumors.

Canon is ramping up its compact camera efforts amid rising demand, with shipments reaching about 2.4 million units in 2025. Vice President Tsuyoshi Tokura recently noted the appeal to younger users for a unique shooting experience and predicted a return to premium compacts selling well. To meet this, Canon plans a 50% increase in production in 2026, outsourcing components while handling assembly in-house.

Rumors point to new Canon compact cameras, such as a PowerShot G7 X Mark IV with an upgraded sensor, 4K/60p video, and stabilization. Other expected releases include PowerShot V3 for stills, SX80 HS superzoom, and V-Series expansions (for video). Canon has registered three new cameras that are expected to be released in the coming months. Here’s a quick rundown of the most talked-about upcoming compacts based on rumors:

Model	Expected Release	Key Rumored Features	Target Audience
PowerShot G7 X Mark IV	2026	Upgraded sensor, better video (4K/60p), enhanced stabilization, creator tools	Vloggers, travel photographers
PowerShot V3	2026	Photography-focused with improved stills capabilities, larger sensor option	Serious compact shooters
PowerShot SX80 HS (or similar superzoom)	2026	Extreme zoom lens, wildlife-friendly features	Travel and nature enthusiasts
V-Series Expansion	2026	Video-centric with app integration, compact form	Content creators

Canon is reviving its compact camera line and has taken the #1 spot in Japan

Compact cameras continue to be popular on the 2025 Map Camera best-selling list

Canon released full-year financial reports, confirms upcoming compact camera(s)

Canon is considering outsourcing the production of lower-end (entry-level) products to external partners

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

The post Canon compact camera rumors for 2026 appeared first on Photo Rumors.

Here is what else is new:

Funleader/Mr. Ding released a new Contax G28/2.8 Biogon to Leica M-mount lens conversion kit

Reminder: Leica price increase coming in the US on March 13, 2026

Deal of the day: 5% off the Kamerakraft LM10 grip for Leica M10 cameras (coupon code included)

The latest Leica watch news and updates

Sony FE 200-600mm F5.6-6.3 G OSS, Sony FE 400mm F2.8 GM OSS, and Sony FE 600mm F4 GM OSS Firmware Updates Released

New Elinchrom Transmitter Pro X

Focus on Glass Update: XF16-80mmF2.8, XF18-50mmF1.4, and XF18 + 30mm are on top

JPEG photos timestamp function coming to the Nikon Zf camera?

The post What else is new? appeared first on Photo Rumors.

During the company’s annual meeting in February 2026, Insta360 CEO Liu Jingkang officially unveiled the upcoming Insta360 Luna pocket handheld gimbal camera, confirming its release in the first half of 2026. This marks Insta360‘s entry into the handheld gimbal camera market, positioning it as a direct competitor to DJI’s Osmo Pocket series. Here are the rumored Insta360 Luna specifications:

• Dual-Lens System: Rumored to include a wide-angle primary lens paired with a dedicated telephoto lens (around 70mm equivalent) for true 3x optical zoom, enabling natural bokeh effects and better subject separation without digital cropping.
• Video Recording: Expected to support 4K video at up to 240fps for high-quality slow-motion, along with 10-bit color depth for enhanced dynamic range.
• Stabilization: Features 3-axis gimbal stabilization enhanced by AI for smoother footage, with potential improvements in low-light performance and noise reduction.
• Modular Design: Includes a “Twist” system for easy disassembly, potentially allowing lens swaps or use as a standalone camera module.
• Display: Rotating touchscreen for flexible shooting angles and vlogging convenience.
• Battery: Approximately 1500 mAh capacity, offering around 150-180 minutes of shooting time.
• Other Features: AI-driven image processing, real-time portrait modes, and potential for improved depth sensing and subject tracking due to the dual-camera setup.
• Price Range: Rumored to be priced between $499 and $699, positioning it competitively against rivals like the DJI Osmo Pocket series.
• Leaked picture and video of the Insta360 Luna camera:

Still, the Insta360 Luna caught our eye.) pic.twitter.com/GBloVmoomG

— Igor Bogdanov (@Quadro_News) February 26, 2026

But that wasn’t enough for me, so I found a video of it being tested. Well, I still have mixed feelings about the design Insta360 Luna. pic.twitter.com/I43p33KYOM

— Igor Bogdanov (@Quadro_News) February 26, 2026

Is Insta360 coming up with a new mirrorless camera?

The post Coming soon: Insta360 Luna pocket handheld gimbal camera appeared first on Photo Rumors.

The previously reported Kase 150mm f/5.6 reflex autofocus lens (E/EF) is now officially released in China. The lens features a magnetic front ring for filters.

Kase Oprics products are sold at B&H Photo and Amazon.

Additional information:

Sample photos:

The post Kase Optics officially released the 150mm f/5.6 reflex autofocus lens appeared first on Photo Rumors.

The previously reported Venus Optics Laowa 17mm f/4 Zero-D tilt-shift lens for E/Z/RF/L/GFX/XCD cameras is now officially announced.

Pre-orders: B&H Photo | Laowa online store (international shipping available).

Additional information, include techicanl specxifications, lens design diagram, and MTF chart can be found here:

Venus Optics announced a new Laowa 17mm f/4 Zero-D tilt-shift lens for Nikon Z-mount

The latest Venus Optics Laowa lens roadmap

Here are some of the new Laowa lenses Venus Optics will announce next year (2026)

The post Venus Optics Laowa 17mm f/4 Zero-D tilt-shift lens officially announced (E/Z/RF/L/GFX/XCD) appeared first on Photo Rumors.

The TTArtisan Instax retro-styled folding instant camera is not canceled or blocked by Fujifilm, as some websites suggested. The camera is already available for sale in China via an invitation-only release, and a small number of users can purchase it with an invitation code. The model has not been launched overseas yet. The price in China is 2,780 yuan or around $400 (check for US pricing here).  Check also the official website for updates.

TTartisan retro-styled folding instant camera revealed

Leaked: TTartisan’s “mysterious product” is a new retro-styled instant camera

Update – here is the first unboxing video:

TTArtisanのインスタントカメラ、最高すぎます…！海外発売はいつ頃でしょうか？これは本当に気になりますね！
楽しみにしています pic.twitter.com/HVfUnujcEA

— 焦点工房 〜カメラと写真の愉しみ・喜びをもっと身近に〜 (@ShotenKobo) March 12, 2026

The post The TTArtisan Instax retro-styled folding instant camera is not canceled, already available for sale in China appeared first on Photo Rumors.

Owlkrown announced a new Alpha weather-sealed body cap system for Sony Alpha cameras (body + lens caps).

B&H Photo is also selling red anodized aluminum body caps for L-mount cameras:

Red anodized aluminum body caps for L-mount cameras

B&H Photo sells locking MFT-mount body caps (red anodized aluminum):

Locking MFT-mount body caps in red anodized aluminum

 

Colored anodized aluminum body caps for M-mount cameras are available on eBay and Etsy:

Store

More mount caps are available from B&H Photo, Amazon, and eBay.

The post Anodized aluminum body+lens caps for Sony E, Leica L+M, and MFT mount cameras appeared first on Photo Rumors.

TTartisan announced a new 17mm f/4 tilt-shift lens for Z/L/RF mount (the lens was previously released for Sony E and Fuji GFX cameras).

Pre-orders are now open at B&H Photo, Amazon, and at the official TTartisan online store (TTartisan 5% off code: RUMORS).

Additional information:

Lens key features:

• Ultra-Wide 17mm Perspective – Perfect for Architecture & Landscape Photography
• Tilt ±8° & Shift ±8mm – Corrects Perspective Distortion with Precision
• 360° Rotation (15° Click Stops) – Flexible Composition at Multiple Angles
• Ultra-Large Image Circle (Φ64mm) – larger than that of a medium format lens
• All-Metal Body with Clicked Aperture Ring – Built for Professional Durability
• 17 Elements in 11 Groups – Sharp, Clear & Detailed Rendering
• Closest Focus Distance: 0.3m | Manual Focus
• Weight: Approx. 1031~1060g
•  Launch Price: $550
• All Mounts Available Now: E / GFX / Z / RF / L
• Related video:

New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX

The post TTartisan released a new 17mm f/4 tilt-shift lens (Z/E/L/RF/GFX) appeared first on Photo Rumors.

The upcoming Viltrox 35mm f/1.8 EVO and 55mm f/1.8 EVO lenses surpass the performance of some existing APO lenses, acording ot a Viltrox engineer. This is why they call the new line of EVO lenses “Hyper APO”:

The Viltrox engineer also asked what EVO “Hyper APO” lens should be released next – a new 28mm seems to be the clear winner:

Another poll is asking what Viltrox lens should be released next for L-mount:

Here are the results:

Viltrox 5% off code: NIKONRUMORS

Viltrox confirmed a new 24mm L-mount lens is coming

What’s coming next from Viltrox (updated)

Viltrox AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for E/Z/L mount

The post The upcoming Viltrox Evo lenses surpass the performance of existing APO lenses, Viltrox calls them “Hyper APO” appeared first on Photo Rumors.

Venus Optics will announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full-frame lenses on March 11th (see coverage of previous versions):

After that, Venus Optics is expected to announce new Laowa 1-5x and 5-10x ultra-macro lenses:

Here are some of the new Laowa lenses Venus Optics will announce next year (2026)

The post Venus Optics to announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full frame lenses on March 11th appeared first on Photo Rumors.

Viltrox confirmed on Reddit that they do have a 24mm lens on their L-mount roadmap (most likely based on their current Viltrox AF 24mm f/1.8 lens):

Comment
by
u/External_Ear_6213 from discussion

in
Lumix

Update – Viltrox is now asking what lens should be released next for L-mount:

Here are the results:

Viltrox 5% off code: NIKONRUMORS

Previous coverage of Viltrox lenses for L-mount can be found here:

The rumored Viltrox AF 16mm f/1.8 full-frame lens for L-mount is now officially announced

The upcoming Viltrox 35mm f/1.8 and 55mm f/1.8 EVO lenses will have an APO design (E/Z/L)

What’s coming next from Viltrox (updated)

Today Viltrox became the 10th member of the L-Mount Alliance

The post Viltrox confirmed a new 24mm L-mount lens is coming appeared first on Photo Rumors.

Yesterday, Tamron Americas announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer.

The current lineup of Tamron lenses can be found here:

Additional information:

Key Details and Eligibility

• The enhanced benefits are available for Tamron lenses purchased from authorized Tamron Americas retailers or the official Tamron Store.
• Applies to customers in the United States, Canada, and Mexico.
• To access the full benefits, the lens must be registered with Tamron Americas according to their guidelines.
• New benefits (marked below) are effective for eligible lenses purchased and registered on or after January 1, 2026.
• Full terms and details can be found on Tamron’s warranty registration page.

Benefits for Registered Users

Registering your lens unlocks product support, company updates, event invitations, educational seminars, and potential qualification for the Tamron VIP Club. Specific warranty perks include:

• Authorized repairs using original Tamron parts.
• Free annual external clean and check service.
• New: Accidental damage coverage – 50% off repair charges for non-warranty issues like liquid, impact, or sand damage within the first six months of purchase.
• New: $50 bonus rebate toward purchasing a new Tamron lens.
• New: Free replacement of zoom and focus rubbers.
• New: 25% savings on replacement hoods, front caps, and rear caps.
• Lens replacement for unrepairable units – In-warranty replacements are free (same or equivalent model); out-of-warranty may qualify with applicable charges.
• Repair replacement review – If the same issue requires a third consecutive repair, the lens may qualify for replacement.

Additional information is available here.

New Tamron 35-100mm f/2.8 DI III VXD lens announced (Z/E)

The post Tamron Americas enhanced benefits for its 6-year lens warranty appeared first on Photo Rumors.

Here is what else is new:

Leica SL3 savings in the US

Limited to 25 pieces: new Oberwerth LEO camera bags 2.0 developed in cooperation with Leica Society International

OM Digital Solutions at the Photography Show (schedule of events)

FUJIFILM GFX100S II and FUJIFILM GFX100 II Will Only Ship With English and Japanese Languages

Fujifilm Updates Smartphone App “instax UP!” to Significantly Improve Scan Accuracy of instax Prints

Sony Camera Tips You Might Not Know and Sony Monitor & Control App

CP+ 2026: Sigma CEO Kazuto Yamaki on Unprecedented Lens Demand, APS-C, AI, and Market Trends

Here are the latest Nikon news and rumors:

NASA Artemis II astronauts will take the 10-year-old Nikon D5 DSLR camera around the moon, here is why

The Nikon Coolpix P1100 and P950 super-zoom cameras are now $100 off

Meike temporarily stopped selling Z-mount lenses in China, all Chinese lens brands got a warning from Nikon

Huge Nikon price increase in China – up to 42% for some lenses

Stores and distributors in China are removing all Sirui Z-mount lenses

Lomography Nour Triplet V 2.0/64 “Bokeh Control Art” lens for Nikon Z-mount now available

New Nikon Spring discounts launched in Europe

Detailed report on the Nikon and third-party Chinese Z-mount lens manufacturers

Nikon US rebates for March

The shipment of the new Nikon Nikkor Z 70-200mm f/2.8 VR S II lens could be delayed

The post What else is new? appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for February 2026:

The latest Fujifilm X‑Pro 4 camera rumors

Sony a7R VI camera first rumored specifications

First leaked pictures and specifications of the upcoming Sigma 15mm f/1.4 DC DN | Contemporary & 35mm f/1.4 DG II | ART lenses

Canon showcased a new retro concept camera at the 2026 CP+ show

Additional information on the new Canon concept camera

Additional information on the new Canon PowerShot G7 X Mark III “30th Anniversary” limited edition camera

Schneider Kreuznach × LK Samyang rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show

Tamron to announce a new 35-100mm f/2.8 lens next week

What new products to expect at the 2026 CP+ show in Japan

Sony FX3 II camera rumors?

The post Top 10 most viewed PhotoRumors posts for February 2026 appeared first on Photo Rumors.