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It’s not over yet: another (yes, a second) price increase from Fujifilm and Canon coming on September 1st

12 août 2025 à 00:57

What’s next for Canon?

5 août 2025 à 20:25


Here is a list of the rumored Canon cameras:

  • Canon EOS R6 Mark III: an updated version of the EOS R6 Mark II with a better EVF and a new OLED touchscreen. It could have a 24 MP sensor, an articulating flippy screen, and an OLED back-screen.
  • Canon EOS R7 Mark II: a new and updated version of the EOS R7 Mark II model
  • Canon EOS R8 V: full-frame model for the new EOS V series
  • Canon EOS R100 Mark II: only minor improvements from version I
  • Canon EOS RC: a video-focused hybrid camera that could be a competitor to the Sony FX3. It could be a bridge between the EOS and Cinema EOS lines
  • Canon retro-inspired EOS R camera is rumored to be released near the end of 2025 to celebrate the 50th anniversary of the AE-1.
  • Canon G7X Mark IV compact camera

The (unofficial) Canon RF lens roadmap

Canon registered a new DS126936 camera in Asia


  

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Canon’s Q2 financial results are out, impact of tariffs: “we will make up for this by reducing costs and raising prices”

29 juillet 2025 à 16:01


Canon released its Q2 financial results. The Q&A section includes several questions regarding the US-imposed tariffs, and Canon's position is "we will make up for this by reducing costs and raising prices":


Here are the details for the Canon Imagina Business Unit:

  • Imaging Business Unit Performance:
    • Second quarter sales increased by 6.5% year-on-year to ¥260.7 billion.
    • Second quarter income before income taxes decreased by 3.9% year-on-year to ¥40.1 billion due to yen appreciation.
    • First half sales totaled ¥472.8 billion, up 12.5% year-on-year.
    • First half income before income taxes reached ¥72.4 billion, up 27.8% year-on-year.
  • Camera Sales:
    • Strong sales of mirrorless cameras, particularly the EOS R5 Mark II (launched in the second half of the previous year).
    • New video-centric models, EOS R50 V and PowerShot V1 (launched in Q2), were well-received by both video and still image users for design, operability, and ease of shooting.
    • EOS R50 V highly valued by video creators; PowerShot V1 popular for high-quality shooting among social media and still image users, leading to higher-than-expected orders.
  • Market Outlook and Strategy:
    • Global camera market expected to remain stable at ~6.6 million units, despite anticipated U.S. demand decline due to tariff-related price increases.
    • Sales growth in Q2 driven by EOS R5 Mark II and EOS/PowerShot V series.
    • Plan to increase full-year camera sales by 6% to 3 million units, focusing on strong Asian markets.
    • Leverage EOS R5 Mark II’s success to boost RF lens sales.
    • Expand PowerShot V1 sales and increase production of existing compact camera models to address back orders.
    • Aim for overall camera sales growth of 5.4%.

Expect more price increases on photo gear: the new US tariff on imports from Japan is now 15%




Source: Canon

The post Canon’s Q2 financial results are out, impact of tariffs: “we will make up for this by reducing costs and raising prices” appeared first on Photo Rumors.

Canon RF 75-300mm f/4-5.6 lens officially released, priced at $219

9 juillet 2025 à 22:14


Canon officially released the Canon RF 75-300mm f/4-5.6 lens and priced it at $219. Here are the details on the new lens:

  • Соmрасt еntrу-lеvеl RF tеlерhоtо zооm wіth 75-300mm rеасh
  • f4-5.6 vаrіаblе ареrturе fоr сrеаtіvе bасkgrоund ѕераrаtіоn
  • 13 еlеmеntѕ іn 9 grоuрѕ fоr bаlаnсеd орtісаl реrfоrmаnсе
  • Ѕuреr Ѕресtrа Соаtіng rеduсеѕ flаrе аnd іmрrоvеѕ соntrаѕt
  • 7-blаdе сіrсulаr ареrturе dеlіvеrѕ ѕmооth, nаturаl bоkеh
  • 1.5m mіnіmum fосuѕ dіѕtаnсе fоr сlоѕе-uр tеlерhоtо ѕhоtѕ
  • DС аutоfосuѕ mоtоr fоr ассurаtе аnd rеlіаblе ѕubјесt fосuѕ
  • 507g lіghtwеіght buіld аnd 146.1mm lеngth fоr роrtаbіlіtу
  • 58mm frоnt fіltеr thrеаd fоr соmраtіblе ассеѕѕоrіеѕ
  • Maximum magnification: 0.25x (at 300mm)
  • Built-in IS: No
  • Size: φ71.2 x 146.1mm (retracted)

Weird: Canon announced a new entry-level RF 75-300mm f/4-5.6 lens based on the old EF model (not available in the US)


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Canon registered a new DS126936 camera in Asia

9 juillet 2025 à 17:42


Canon registered a new camera in Asia under the code DS126936. The wireless specifications of the new model are not as good as those of the EOS R1/EOS R5 II, but are consistent with those of the EOS R50V and EOS R8 cameras - maybe the registration is for the rumored Canon EOS R6 Mark III or Canon EOS R7 Mark II?


Here is the updated list of Canon camera models:

  • DS126922: EOS R5 II (Dual-band Wi-Fi 6 & Bluetooth)
  • DS126928: EOS R1 (Dual-band Wi-Fi 6 & Bluetooth)
  • DS126941: EOS R50 V (Dual-band Wi-Fi 5 & Bluetooth)
  • DS126904: PowerShot V1 (Dual-band Wi-Fi 5 & Bluetooth)
  • ID174: Unknown (Dual-band Wi-Fi 5)
  • ID179: Unknown (Dual-band Wi-Fi 5)
  • DS126916: Unknown (Dual-band Wi-Fi 5)
  • DS126916: Unknown (Dual-band Wi-Fi 5)
  • DS126936: Unknown (Dual-band Wi-Fi 5)

​​​Source: Weibo

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