In September, I reported on the upcoming price increases for OM System and Panasonic products, and it appears that the rumors were true again (see previous reports). I have a hard time finding exactly what products were impacted and by how much, but here is the AI recap (check the Panasonic Lumix and OM System stores):
“Panasonic implemented a price increase for Lumix cameras and lenses in the US on September 28, 2025, primarily in response to escalating tariffs on imports from China and other affected regions (where much of their manufacturing occurs). This follows similar hikes by competitors like Canon, Sony, Nikon, and Fujifilm earlier in the year. The adjustment aims to offset costs while keeping the overall impact below 1% on profits, according to Panasonic’s fiscal reports. Specific percentage increases vary by product (typically 5-15% based on prior tariff-related adjustments), but exact figures for this round have not been publicly detailed beyond announcements urging pre-hike purchases. The increase applies broadly to the Lumix lineup, including full-frame S-series, Micro Four Thirds G-series, and compact models.”
OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe
The post Yes, Panasonic increased prices in the US as previously reported, and OM System is next appeared first on Photo Rumors.
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