Fujifilm announced a new Instax Mini Evo 2 hybrid instant camera with a touchscreen and video recording:

• Pre-order: B&H Photo | Foto Erhardt
• Press release
• The Complete Fujifilm Instax guide
• Key features recap:

• New 4.5-inch LCD Touchscreen
• New instax Expanded View camera feature gives users a wider field of view than the shooting area
• New instax Immersive Movie camera feature allows users to capture the four seconds leading up to each photo taken (microSD card, sold separately, is required to use this feature).
• 10x lens effects and 10x film effects, for 100 ways for users to customize their content
• Analog-inspired controls
• Adjustable exposure, white balance and flash
• Macro mode for close-ups
• Crisp 600 dpi resolution, with the option of selecting instax-Rich Mode for vivid color or instax-Natural Mode for a more classic aesthetic
• Built-in Selfie Mirror
• Smartphone image printing using the free, downloadable instax mini Evo app (app is required; smartphone not included)
• Remote shooting capabilities – Control the instax mini Evo 2 hybrid instant camera with the smartphone connected to the app
• MicroSD Card slot (microSD card sold separately)
• Prints 2” x 3” instax mini instant photos (instax mini instant film sold separately)
• USB Type-C charging
• Includes Shoulder Strap, USB Type-C Cable, Quick Start Guide and 1 Year Limited Warranty

FUJIFILM instax mini EVO 2 Hybrid Announced

The post Fujifilm announced a new Instax Mini Evo 2 hybrid instant camera with touchscreen and video recording appeared first on Photo Rumors.

Here’s some additional information on the previously reported 7Artisans AF 10mm f/4 APS-C lens for E/X mount – the official announcement will be on October 29th (use code RUMORS for a discount at the official 7Artisans online store):

• Weight: 71g
• For E/X
• 10mm APS-C autofocus pancake  lens
• 108° ultra-wide angle
• STM autofocus motor
• Announcement on October 29th

Just announced: 7Artisans AF 18mm f/2 lens for Sony E-mount

Officially announced: 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L)

The post Coming soon: 7Artisans AF 10mm f/4 APS-C pancake lens (E/X) appeared first on Photo Rumors.

The Sony FX5 cinema camera is now expected to start shipping in mid-November, according to the B&H Photo product listing (confirming the previously reported shipping date of November 16th):

Sony FX5 pre-orders are open at B&H Photo, WEX Photo, and Foto Erhardt.

Additional coverage of the Sony FX5 camera can be found here:

Comparing the Sony FX5 and the FX3A

The new Sony FX5 camera is delayed, the shipping date is now November 16th

Sony FX5 camera officially delayed, no official release date given

Sony FX5 cinema camera announced

The post The Sony FX5 cinema camera is now expected to start shipping in mid-November appeared first on Photo Rumors.

The previously reported Viltrox 35mm f/1.4 PRO lens for Nikon Z and Sony E-mount will be announced on October 29th. Check B&H Photo & Viltrox store for pre-orders (Viltrox 10% off code: NIKONRUMORS). The full technical specifications can be found here:

Viltrox 35mm f/1.4 PRO lens for Nikon Z-mount to be announced in two days

Here is the classification of he different Viltrox product lines:

• Viltrox LAB: high-specification lens, small screen, control ring, VCM motor
• Viltrox PRO: high-specification lens with an aperture ring, VCM motor
• Viltrox EVO: stepless aperture ring and STM motor
• Viltrox AIR: lightweight, no additional controls, with STM motor

Viltrox AF 35mm f/1.4 Pro full-frame lens coming soon

Via NikonRumors

The post The Viltrox 35mm f/1.4 PRO lens (Z/E) will be announced on October 29th appeared first on Photo Rumors.

The previously reported Thypoch Sculptor AF 23mm f/1.4 lens for Fujifilm X-mount is now officially announced:

• APS-C | f/1.4 Aperture
• Autofocus Prime Lens
• 9.8″ Minimum Focus Distance
• 12-Element in 10-Group Lens Design

Pre-orders are now open at B&H Photo (coming soon to the Thypoch store).

The post Thypoch Sculptor AF 23mm f/1.4 lens for Fujifilm X-mount announced appeared first on Photo Rumors.

Thypoch has already started their 2026 Black Friday deals – you can see the discounted lenses on this dedicated page (some of the Thypoch deals are also available at B&H Photo):

The post Thypoch 2026 Black Friday deals are now live appeared first on Photo Rumors.

Here is an updated list/recap of expected/rumored Leica cameras and lenses (see all previous reports here):

• Leica M11-P and/or M-A Hammertone editions (expected on November 12th)
• Leica M12 instead of Leica M11-R (expected in early 2027)
• Leica Q3 43 Monochrom (expected in 2026)
• Leica SL3 Reporter metal gray
• Leica mirrorless medium format camera
• Leica M-mount lens rumors:
  • Leica APO-Summicron M 50mm f/2 with close focusing
  • Leica Summaron-M 35mm f/2.8
• Leica L-mount lens rumors:
  • Leica SL APO 135mm
  • Leica SL 85mm f/1.4 (probably based on Sigma design)
  • Leica SL 18-50mm
  • Leica SL APO-Summicron-SL 24mm f/2 ASPH
  • Leica SL 28-105mm or 24-105mm f/4

More Leica-related news can be found here:

Leica Hammertone M11-P and M-A limited edition cameras confirmed (first leaked picture)

We may get the Leica M12 in early 2027 instead of another Leica M11-R: expect only minor improvements

Pixii camera is in judicial liquidation

Rock n Roll launches the Milano Incognito in Black, Brown, and Taupe

New Leica Q3 43 Formula 1 Edition camera announced

The new DK-Optic CHIARO 75mm f/1.9 lens for Leica M-mount is now available for purchase

SmallRig released a new 28mm waist-level external optical viewfinder

The post The latest Leica news and rumors appeared first on Photo Rumors.

Godox announced a new, compact, and updated TT350II ThinkLite flash for Sony, Canon, Nikon, Olympus, and Panasonic cameras:

• Pre-orders
• Additional information
• Product page

Godox is rumored to introduce a new iT32R flash based on the Godox iT32, but with a round head instead of a square one.

• Compatible with Nikon i-TTL
• 2.4 GHz X Wireless Radio System
• Manual & Multi-Stroboscopic Flash
• HSS & 1st/2nd Curtain Sync
• Up to 210 Full-Power Flashes
• 2.5 sec Recycling Time
• Color Screen & LED Modeling Light
• Head Tilts from -7 to 120°
• Includes Mini Stand & Diffuser
• Includes Storage Bag

The post Godox announced a new compact TT350II ThinkLite flash, new iT32R model rumored to be announced next appeared first on Photo Rumors.

FieldMade released new stealth labels for Fujifilm X cameras:

• Get 10% off your FieldMade order with code “Rumors10“ (minimum purchase of $20 CAD, cannot be combined with other discounts)
• Previous coverage of FieldMade can be found here
• Additional information:

• Each label is sold separately and includes a rear lens cap indicator and a front cap indicator.
• Rear indicators feature the filter size, focal length, aperture & lens designations.
• Front indicators feature the focal length and filter size.
• Custom-made for the original brand rear and front lens caps.
• Made of durable, UV & scratch-resistant matte vinyl from North America.
• Waterproof and outdoor-rated adhesive.
• Crafted in our Montreal, Canada, workshop.
• Ships in 1-3 business days
• Each camera model sticker is sold separately
• Custom-made for the original brand body cap
• Made in Quebec, Canada
• Made of durable scuff-free vinyl: outdoor-rated premium vinyl from the USA with permanent adhesive.
• Tax-Free for US Customers > Printed in Canada using premium US-made vinyl. As a USMCA-compliant product (Category C), all orders shipping to the USA are exempt from taxes and import duties.

The post FieldMade released new stealth labels for Fujifilm X cameras appeared first on Photo Rumors.

Artra Designs (the company behind the Artra lenses that are sold at B&H Photo and Amazon) will soon release a new Artra × Rolleiflex Camera Dual watch for photographers.

Artra already had the Camera One photography-inspired watch that was recently upgraded with a new movement:

Too broke for the Leica watch? This stunning new Artra “Camera One” photography inspired watch is a fraction of the price (coupon code included)

The Artra Camera One photography-inspired watch got updated with a new movement

Use coupon code LEICARUMORS to get a discount when you order from Artra Designs’ official website.

Here’s what we know so far for the upcoming Artra × Rolleiflex Camera Dual watch:

• Name and Licensing: The watch is officially called the Artra CAMERA DUAL ROLLEIFLEX. Unlike Artra’s previous photography-inspired watch (the “Camera One“), this model is officially licensed from RCP Technik Verwaltungs-GmbH, the German company that holds the Rollei trademark.
• Design and Features: The most striking feature is the dial, which mimics the TLR camera’s layout. It has two large dials stacked vertically, representing the camera’s taking and viewing lenses, with smaller subdials arranged around them. The watch case has fine vertical grooves, a design cue taken from the actual Rolleiflex camera body. It also features a ROLLEIFLEX nameplate on the case’s left corner and an engraving that reads “FRANKE & HEIDECKE GERMANY” (the original manufacturer) around the lower dial.
• Movement and Specs: The watch uses a Miyota automatic movement with a custom module to drive the two-disc design. The case is stainless steel, and it comes with different leather straps and dial colors.
• Price: The price and the release date are expected to be announced soon.
• Additional pictures:

Additional information on the new Artra × Rolleiflex Camera Dual watch can be found at watchik.com:

Via watchik.com

The post Coming soon: Artra × Rolleiflex Camera Dual watch for photographers appeared first on Photo Rumors.

Thypoch announced a new Simera-C 100mm T1.9 full-frame cine prime lens for Sony E & Leica M mounts:

• Pre-order: B&H Photo | Thypoch
• Seventh and final Simera-C cine prime
• Full-frame focal-length range from 16mm to 100mm
• T1.9 maximum aperture
• 16-blade iris
• 0.85m minimum focusing distance
• Sony E and Leica M mount versions
• Additional information:

Thypoch Completes Simera-C Cine Prime Lineup with New 100mm T1.9 Lens

Character-focused rendering for compact mirrorless and cinema-camera setups

SHENZHEN, China, October 23, 2026 – Thypoch today announced the Simera-C 100mm T1.9 Cine Lens, completing its seven-lens full-frame cine prime lineup. Extending the series beyond its previous longest focal length of 75mm, the new telephoto prime is positioned for character close-ups, reaction shots and narrative details. Offered in Sony E and Leica M mounts, it joins a compact cine lens family developed for filmmakers using mirrorless and cinema-camera systems.

100mm Optical Design Emphasizes Subject Detail and Soft Bokeh

The Simera-C 100mm features a T1.9 maximum aperture, a 16-blade iris and a minimum focusing distance of 0.85m. Its optical formula comprises 11 elements in 8 groups, with a horizontal field of view of 21.4° on full-frame cameras.

Thypoch describes the 100mm’s intended image character as defined subject detail with soft, natural bokeh and smooth transitions into out-of-focus areas. The company also emphasizes chromatic aberration control in the optical design.

Compact Series Design with Coordinated Cine Controls

The completed Simera-C family comprises 16mm, 21mm, 28mm, 35mm, 50mm, 75mm and 100mm focal lengths. The 100mm shares a T1.9 maximum aperture with the 16mm, while the five intermediate primes have T1.5 maximum apertures.

The series combines compact construction with cine-oriented controls. The 100mm has a focus rotation of 210° and 0.8MOD gearing on its focus and aperture rings. Its front diameter is 72mm, with a M67*0.75 filter thread.

Its length and weight are 86.4mm and 477 g with Sony E mount, and 76.6mm and 451 g with Leica M mount.

Sony E and Leica M Mounts for Different Camera Setups

The Simera-C 100mm T1.9 is offered in black with either native Sony E or Leica M mount. Thypoch’s positive-lock adapters allow the Leica M-mount configuration to be used with compatible cameras from Sony, Canon, Fujifilm, Lumix and DJI as part of the company’s “M TO ALL” approach.

Pricing and Availability

Shipping of the Thypoch Simera-C 100mm T1.9 is scheduled to begin in late October 2026. With Sony E mount, the suggested retail price is US$879 / €799; with Leica M mount, it is US$959 / €869.

The post Thypoch Simera-C 100mm T1.9 lens for Sony E & Leica M mount announced appeared first on Photo Rumors.

The previously reported ZY Optics (Zhongyi) AF 35mm f/1.4 lens will be announced on October 25th with a price tag of aprox. $450:

Check the official website for updates. Sample photos from the new lens can be found here:

ZY Optics (Zhongyi) has a new 35mm f/1.4 – their first autofocus lens

The post The ZY Optics (Zhongyi) AF 35mm f/1.4 lens will be announced on October 25th appeared first on Photo Rumors.

The SG-image AF 35mm f/1.4 Legacy APS-C lens (X/E) was already on display at various shows in China. The lens is now officially released and available for order (coming soon to Amazon). The key features are listed below:

• STM autofocus
• Classic optical design: 7 elements in 6 groups.
• All-metal lens body
• E-mount: Black/Silver/Black & Silver
  X-mount: Silver
• Weight: 227g
• Additional pictures:

The post SG-image AF 35mm f/1.4 Legacy lens (X/E) now available for order appeared first on Photo Rumors.

The previously rumored Sigma fp II camera with new accessories and the 50mm f/1.4 CL DG Contemporary lens has now been officially announced:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• Press releases
• Additional information:

• 24MP Partially-Stacked Full-Frame Sensor
• Ultra-Compact & Modular Design
• 6K Open Gate Raw Video Recording
• 3.15″ Tilting LCD Screen
• 20 fps Continuous; ISO 6-102400
• Fast, Improved AF Performance
• Selectable Color Modes
• 2 x USB-C Ports; Full-Size HDMI Output
• 70GB Internal Memory
• Wi-Fi and Bluetooth Connectivity

The Sigma FP2 is a compact full-frame mirrorless camera featuring a 24.5MP partially stacked CMOS sensor for faster performance and reduced rolling shutter. Building on the original fp design, it adds subject-tracking autofocus and up to 20fps continuous shooting for capturing moving subjects. In CINE mode, it offers 6K Open Gate recording, ProRes RAW and L-Log, while a tilting touchscreen and 70GB of internal storage make it a versatile tool for both photography and filmmaking.

The post Announced: Sigma fp II camera, 50mm f/1.4 CL DG Contemporary lens and new accessories appeared first on Photo Rumors.

The Thypoch 24-50mm f/2.8, the first Chinese full-frame autofocus constant-aperture zoom lens, will soon be released also for E/X/Z/L/RF mounts (E-mount already exists) – the test page was already spotted online:

Additional information on the Thypoch 24-50mm f/2.8 lens can be found here – see also the details at B&H Photo and the official Thypoch website:

Comparing the new Thypoch Voyager 24-50mm f/2.8 lens to the competition

Thypoch Voyager 24-50mm f/2.8 lens announced, available for pre-order

Thypoch Voyager 24-50mm f/2.8 lens additional information

Additional information on the Typoch 24-50mm f/2.8 – the first Chinese full-frame autofocus constant-aperture zoom lens

Via NikonRumors

The post The Thypoch 24-50mm f/2.8 lens will be available also for E/X/Z/L/RF mounts appeared first on Photo Rumors.

Here is a recap of what to expect from the rumored Fujifilm X-T6 camera:

• AI autofocus overhaul
• New X-Processor 6
• New higher-capacity battery
• Redesigned dials and controls
• Faster connectivity (Wi-Fi 6)
• Better video features
• Potentially faster sensor readout
• To be announced with a new XF 50-140mm f/2.8 II lens

Detailed rumored Fujifilm X-T6 camera specifications:

• Sensor: 40MP APS-C X-Trans CMOS 6, potentially partially stacked.
• Processor: 6th-generation X-Processor 6 (enables next-gen AI autofocus with improved subject detection and tracking)
• Autofocus: Improved 500 phase-detect points featuring next-generation AI subject prediction, recognition, and tracking.
• Continuous shooting: Continuous burst shooting up to 60 fps via the electronic shutter.
• Video: Expected 8K/30p (10-bit 4:2:2) and 4K/120p, alongside 12-bit ProRes and Blackmagic RAW output, up from the X-T5’s 6.2K
• IBIS: Enhanced 5-axis (rumored up to ~7.5–8 stops), including a 200MP multishot pixel-shift mode.
• High-resolution mode: Pixel Shift Multi-Shot producing images up to 200MP.
• Display and EVF: Redesigned controls; reports differ on whether the LCD will retain three-way tilt or become fully articulating. A 3.69-million-dot OLED EVF is rumored.
• Battery: New NP-W255 (~2,550 mAh nominal, ~10% capacity gain over NP-W235); same form factor and compatible with existing NP-W235 cameras
• Connectivity: Wi-Fi 6 and Bluetooth.
• Design/controls: Revised top dials and rear buttons, 3-way tilting 3-inch LCD with an upgraded 1.84M dot resolution, Still/Movie switch retained, no vertical battery-grip connector
• Colors: Black and silver.
• Other: At least one new film simulation; black and silver finishes.
• Announcement: Delayed from the originally rumored September 2026 launch, now expected in November 2026.
• Expected price: €1,999 to €2,199.

The post Upcoming Fujifilm announcements: X-T6 camera and XF 50-140mm f/2.8 II lens appeared first on Photo Rumors.

First, here are some photo editing software coupon codes:

• Luminar 10% off code: RUMORS
• Aftershoot 15% off code: RUMORS
• DxO 15% off code: RUMORS
• ON1 20% off code: NIKONRUMORS20
• AlexOnRAW 10% off code: RUMORS
• MyBoook 3 months for free: PHOTORUMORS

Here are the latest updates and offers from Topaz, DxO, Luminar, and Aftershoot:

You can now get 50% off Topaz Studio & Topaz Photo (50% off the first three months of a monthly or annual plan, or 50% off an annual plan paid up front):

• Month-to-month: Topaz Studio $69 $34.50/mo | Topaz Photo $39 $19.50/mo
• Annual, billed monthly: Topaz Studio $45 $22.50/mo | Topaz Photo $25$12.50/mo
• Annual, paid up front: Topaz Studio $399 $199 | Topaz Photo $199 $99

Topaz is now also available for iPhone & Android mobile phones.

DxO released ViewPoint 6 and PhotoLab 10.2. The new version of ViewPoint introduces AI to help correct perspectives in specific areas of an image – here are the main new features:

• AI Masks in ReShape Fusion: Precisely reshape individual objects or people with AI-assisted selection and adaptive mesh controls, without affecting the entire image.
• Perspective correction without cropping: Make localized geometric adjustments while preserving the original framing, without generating or inventing image content.
• Native RAW editing: Open and edit RAW files directly in the standalone application, without pre-conversion.
• New exposure and white balance controls: Adjust exposure (±4 EV) and white balance before applying geometric corrections.
• Non-destructive workflow: Edits are saved in separate sidecar files, preserving the original images.

You can get a DxO discount with promo code RUMORS (new customers only).

Luminar Web launched on October 15, bringing powerful photo editing straight to your browser. Here’s what’s new:

• The world’s first browser-based photo editor with Light Depth technology.
• Sky Replacement, now available on the web for the first time.
• The first online editor with Presets and LUTs together.
• The first web editor with a broader toolkit for landscape, portrait, and everyday editing.
• With the addition of Web, Luminar becomes the first and only photo editor offering a Lifetime license across desktop, mobile, and web.

The Luminar 10% off code RUMORS is still available.

Aftershoot announced new Galleries features:

• Sales Automation: Run timely campaigns, automate follow-ups, add discounts, and track the orders generated through client galleries.
• Gifting & Credits: Create flexible client credit for package benefits, reorders, or service recovery.
• Multi-Brand Kit: Save reusable brand settings and apply the right branding to every gallery.
• Collections & Portfolios: Organize related galleries under one shareable link.
• More client and selling options: N-Photo fulfillment, six client-facing languages, and multi-currency Print Stores.
• Additional improvements: New gallery covers, flexible watermarks, Screenshot Protection, and simpler plan upgrades.

Aftershoot now offers every paid gallery feature for FREE until October 31st (available to new and eligible existing free-plan users; includes 10GB of storage).

Via NikonRumors

The post The latest updates and offers from Topaz, DxO, Luminar, and Aftershoot appeared first on Photo Rumors.

The new Insta360 Ace Pro 3 camera is being tested at the FCC

The upcoming/rumored Insta360 Ace Pro 3 camera is already registered for testing with the FCC:

The confidentiality request was filed on September 9th, 2026, and it is for 180 days; that means the official announcement is expected in the next 5 months:

Insta360 Ace Pro 3 camera rumors

Here are the rumored Insta360 Ace Pro 3 camera specifications:

• Sensor: 1-inch 50MP CMOS sensor, co-engineered and tuned by Leica.
• Video Capabilities: 8K video at 30fps (with some leaks suggesting up to 50fps or 60fps), 10-bit 4K at up to 120fps, and 1080p at 240fps.
• Shutter: Potential support for a global shutter.
• Color & Processing: 14-bit RAW photos with Leica color profiles, HDR, and 10-bit log profile support. Processing is expected to be handled by a Dual 5nm AI Image Processing Chip for enhanced “PureVideo 2.0” low-light performance.
• Lens Options: A standard version with an aperture around f/2.8, alongside rumors of a potential dual-lens “Ultra” version featuring an additional, brighter f/1.8 lens for low light.
• Stabilization: FlowState 2.0 with AI-assisted 360° horizon lock.
• Design: A modular, rugged body weighing approximately 185g, featuring an upgraded dual-hinge flip touchscreen.
• Battery & Power: An FCC-confirmed 2250 mAh battery—a noticeable increase from the Ace Pro 2—rumored to support up to 200 minutes of continuous 4K recording along with faster charging capabilities.
• Durability: Native waterproofing up to 16 meters (52 feet) without a housing, and up to 60 meters (197 feet) with a dive case.
• Audio: Upgraded directional microphones paired with improved AI wind noise cancellation.
• Expected Price: Estimated to retail between $499 and $599.

Imsta360 will also announce a new mic tomorrow (use code INRPWDO for a discount):

You don’t have to be a paying member to get discounts from those brands

The post The next Insta360 Ace Pro 3 camera lands at the FCC appeared first on Photo Rumors.

Leica announced a new Q3 43 Formula 1 Edition camera, featuring carbon-fiber elements and specially developed accessories:

Pre-orders: B&H Photo | Foto Koch | Calumet

Additional information is available here:

New Leica Q3 43 Formula 1 Edition camera announced

The new Leica Q3 43 Formula 1 Edition camera is now in stock

The post Leica announced a new Q3 43 Formula 1 Edition camera appeared first on Photo Rumors.

Here is the latest Ricoh GR camera news:

The Ricoh GR IV 30th anniversary edition camera is now in stock

FInally: five different Ricoh GR camera models are currently in stock

New Squarehood accessories for Ricoh GR IV cameras

Ricoh Japan to increase the prices of GR accessories

Ricoh released new firmware updates for the GR IV Monochrome, GR IV, GR IV HDF, GR III, and GR IIIx cameras

The Ricoh 30th anniversary camera pin set is delayed until November 13th

Ricoh registered a new R10010 camera in China (Ricoh GR IVx?)

This GRLife app is an unofficial, browser-based tool designed to create Ricoh GR custom firmware

The post The latest Ricoh GR camera news appeared first on Photo Rumors.