Fujifilm X half review: frivolous fun with definite drawbacks
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All product photos: Richard Butler
The Fujifilm X half is a JPEG-only compact camera with a fixed focal length and a vertically orientated sensor, designed to mimic the experience of shooting with a half-frame film camera. It prioritizes fun over technical excellence.
Key features
- Vertical 18MP, 8.8 x 11.7mm CMOS sensor
- 32mm equiv F2.8 lens
- JPEG-only output
- 2-in-1 mode combining sequential shots into a 3:2 image
- Tunnel-style optical viewfinder
- Film Camera mode simulates the film camera experience
- 10 Film Simulations, 18 Filters
- Twin touchscreen interface
- Date stamp option
- 880 shot per charge rating when using OVF
- 'Film advance' lever
- Direct printing to Instax printers
- UHS-I SD card slot
The obvious reference point will, no doubt, be Fujifilm's own X100 series cameras, and we doubt Fujifilm will dislike the comparison, given their popularity. But, whereas the X100 cameras look a lot like miniature Leicas, the cute, boxy X half looks more like a Rollei 35.
The X half has a recommended price of $849 and is available in black, charcoal or silver. There's no obvious precedent for a camera like this and the uncertainty around the cost of importing items from China into the US makes it a little hard to make sense of, but it seems like a lot for a camera that's putting more effort into being fun than functional.
Index:
- What is it?
- Body and handling
- Image quality
- Smartphone app and connectivity
- Conclusion
- Sample gallery
- Specifications
- Press release
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What is it?
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The Fujifilm X half is a fixed-lens camera built around an 8.8 x 11.3mm sensor. Those dimensions may not sound familiar but it's essentially a 4:3 crop from a 20MP 3:2 Type 1 sensor, turned on its side.
So, when Fujifilm talks in terms of half frame, it's talking about the 3:4 shooting experience you get from shooting half a frame of 135 film, not about mimicking the same capture area that would give.
It has a 10.8mm F2.8 prime lens, and that sensor's 2.94x crop factor means this gives a 32mm equivalent field of view and an F8.2-equiv maximum aperture.
You can shoot individual 3:4 vertical images, swiping on the Film Simulation window on the back of the camera to change your virtual film stock. Alternatively, if you flick the film advance lever after taking a shot, you can combine your previous and next images to create a side-by-side diptych. Both individual images are saved to the memory card, in addition to the combined version.
Film Camera mode
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The X half is best understood through its Film Camera mode. Engage the mode and you'll be asked how many exposures you want on your virtual film: 36, 54 or 72. If those second two numbers look unfamiliar, remember that this is styling itself as a half-frame camera, so you can fit 72 shots on a '36 exposure' film.
"Once you start shooting, you'll have to use the film advance lever after each shot: the camera won't take another photo until you do"
When in film camera mode, you lose the live view on the back of the camera and have to compose via the optical viewfinder. You also lose the ability to swipe to change Film Simulation or filter: you're using a single roll of 'film,' after all.
And, once you start shooting, you'll have to remember to use the film advance lever after each shot: the camera won't take another photo until you do. Annoyingly there's a distinct lag after each shot before the film advance lever becomes active, so there's no point trying to develop a fast winding shooting style: the camera will ignore your input then wait for you to wind the roll on again.
Once you've taken all your photos, you can connect your camera to the app and transfer the photos, at which point you get to see a contact sheet and watch the images 'develop.' That contact sheet image, complete with sprocket holes, frame numbering (with the images numbered as 01, 01A, 02, 02A and so forth), can also be downloaded.
If you lose interest in a project before the end of the roll, you can double-tap the film window screen and the camera will 'rewind' the roll, leaving you with a partially-complete film strip. Fujifilm also warns that removing the memory card or the battery can result in film camera mode being abandoned.
we found the Film Camera mode to be fun, but the entertainment value waned quickly
In use we found the Film Camera mode to be fun, but the entertainment value waned quickly. 36 shots is a lot to combine as a single, cohesive project but if we were shooting over an extended period, the way you might have with real film, the temptation to swap filmstocks or regain live view so that we would tell what we were focusing on meant we abandoned most 'films,' mid-roll.
Filters and Film Simulations
One of the X half's main selling points is likely to be Fujifilm's film simulation modes, and the camera includes ten of the most popular ones.
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The X half also has a range of Filter modes, including Toy Camera, Vignetting, Light Leak, Halation and Expired Film. These give more extreme looks than the film simulations, but include some fun options such as giving the expired film mode a green or red tint, or the light leak mode that applies a one of a selection red/yellow bursts across each image at random, which are only visible in the final image. Filters can't be combined with Film Simulation modes.
ISO and Autofocus
The camera's base ISO is 200 and there are three pre-defined Auto ISO settings, you choice is essentially whether the camera stops at ISO 800, 3200 or 12,800. All three settings try to maintain a shutter speed of at least 1/125 sec, good for movinging subjects but much quicker than needed for static or slow-moving ones, meaning you end up with lower image quality that you could get, in those situations.
In terms of autofocus, you have a choice of two AF area modes: a large central point or an AF area that can be moved to one of nine positions. There are eye and face detection options on top of this, and the camera will prioritize faces in your scene, regardless of the AF position.
Autofocus is somewhat laggy and distinctly slow, though, so we found the camera to be much more dependable in AF-S mode. This is not a camera for action or moving subjects, really.
Video
The X half can shoot up to 1080/24 footage at up to 50Mbps, captured in a 3:2, 1080 x 1440 format. It can also shoot 2x slowmo footage. These video clips can be combined with still images in 2-in-1 diptychs, output as 2160 x 1440px MOV files. There's a 3.5mm-to-USB-C lead in the box, but this is for attaching headphones (?!?) rather than an external mic, as is the case on other Fujifilm models.
Body and handling
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The X half is small, boxy and really rather cute: both its size and looks attract attention. It's also pretty well built. It feels like a lot of it is plastic but it's thick enough that the camera doesn't feel flimsy. It's small enough to fit in a coat pocket, despite the protruding lens.
The lens has an aperture ring around it, controllable in whole stops and with an 'A' position at one end, passing control back to the camera body. There is no other control dial on the camera, so there's no way to gain 1/3EV control of the aperture.
The camera's shutter tops out at 1/2000 sec, so in bright light you'll need to remember to stop down; especially if you're using the viewfinder, where there's nothing to indicate that your shots will be overexposed.
There's a narrow ring around the front of the lens that can be used for manual focus. The ring moves quite freely and the stepping of focus distances isn't very fine-grained, but it's there if you want it.
The lens is covered with a soft plastic lens cap. It's not the prettiest or most convenient feature, but ends up highlighting a benefit to the lens design: it doesn't change length. As such you never have to worry about stripping the gears or damaging a motor if you turn the camera on in your pocket or with the cap still attached.
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The top of the camera is decidedly simple: a large exposure comp dial, that photo advance lever and an power switch, which releases the level from its stowed position. There's also a cold shoe slot in the middle of the camera. We're not really sure why.
The whimsy continues on the back, with a film-window-style rounded LCD panel that displays the currently active Film Simulation mode or Filter effect. It's a touchscreen, so you can swipe up or down to change mode (unless you're in Film Camera mode).
Next to this is the main display, a small, portrait-orientation 2.4" 640 x 480px touchscreen. In regular shooting mode this shows a live view display, just as you'd expect. Swiping your finger across the screen brings up one of four menus.
Swipe right
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Swipe down |
Swipe right |
Swipe up |
Swipe left |
Swiping down gives you the choice between connecting to a smartphone and entering Film Camera mode.
Swiping right lets you select whether you're in Film Simulation or Filter mode. There are icons at the bottom of the screen to let you determine which of these modes applies to stills or video shooting. You don't select which of the simulations of filters you're using, just which mode the camera is in.
Swiping up brings up a quick menu, detailing eight of the camera's core settings:
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Finally, swiping left brings up the camera's main menu. It's a much-simplified variant of the one from other Fujifilm cameras, divided up into seven catagories: Shooting settings, Movie settings, IQ settings, AF/MF settings, Audio settings, Set up and Networking/USB settings. These catagories are navigated by swiping up and down on the film window, next to the main LCD.
The film advance lever
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One of the only physical controls on the whole camera is the film advance lever. In normal camera mode its job is to engage 2-in-1 diptych mode, in Film Camera mode it acts as the film advance lever it mimics. Push the lever in towards the body in normal shooting mode and the camera will show you the last image you took, while the lever is held in. Again, we're not entirely sure why.
Battery
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The X half takes the same NP-W126S battery as Fujifilm's other small cameras. It's a relatively large battery for such a small camera, making up something like 1/7th of the camera's volume. This helps power the camera to a rating of 880 shots per charge, if you use the OVF. We've not seen a figure for shooting with live view.
This is enough that you'll essentially never have to worry about charging the battery. The camera can charge over its USB-C socket, so all you need to do is remember to plug it in from time-to-time.
Image quality
This isn't the most sensible way to assess the X half's image quality, but we wanted to check how it compares to other cameras on the market. Our test scene is designed to simulate a variety of textures, colors and detail types you'll encounter in the real world. It also has two illumination modes to see the effect of different lighting conditions.
Ultimately, the X half isn't a camera where we think absolute image quality it critical to its appeal (most of its fun/retro rivals have much, much smaller sensors and consequently much noisier images with lower image quality). But it doesn't do terribly, in this regard, compared to enthusiast compacts. It doesn't pull as much detail out of its files as the likes of the Sony RX100 V. The Sony uses the full 116mm² of it Type 1 sensor, rather than the 103mm² crop used by the Fujifilm, but a 12% diffence isn't especially significant, as can been seen by looking at the high ISO images.
We'd suggest thinking about how and where you're likely to use the X half's images, then upload or output them via that medium and see how they look, rather than worrying about the nth degree of pixel-level performance. Or look at the sample gallery and ask yourself "could I have fun with that?"
Smartphone app and connectivity
One of the great paradoxes of modern compacts is that they exist as an alternative to smartphone cameras, yet need to be able to connect to them easily, and be used in conjunction with them.
The X half achieves this with its own, dedicated app. At its core, it seems to essentially be a version of the company's X app but with a simpler pairing system because there's only one model it has to know how to connect to. This means there's no ambiguity about how to pair the devices and little risk that updated to support future models will break its existing function.
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The dedicated X half app lets you download images from the camera, 'process' the results of Film Camera mode or combine 2-in-1 diptychs. Click to see the full image. |
Once connected, the X half app maintains a constant Bluetooth connection and is able to fire up Wi-Fi when you need to transfer images. The app itself lets you combine images into diptychs, just as the camera does, with a choice of the width, style and color of the divider between images. Unlike the camera you can also flip each image horiztonally, if that improves the composition. You can then select which images to share beyond the app, with the option to crop a central square from the each picture. It's all very straightforward.
The other function the app performs is 'processing' the output of the camera's Film Camera mode. You can't view any of the images taken in Film Camera mode until you've transfered them to the smartphone and waited for them to 'develop.' The images are then copied to your phone and seemingly deleted from the camera (though you can re-import and process the film if you wish: the images are still on your SD card, just placed in a different folder.
Finally, there's the option to connect directly to one of Fujifilm's Instax printers, which feels like one of the core ways they expect the X half to be used.
Conclusion
What we like | What we don't |
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The more we use the X half, the more it confirms our initial impression: it's profoundly silly, and also a lot of fun. But absolutely inherent to its appeal is that it doesn't take itself seriously, so you shouldn't, either: doing so both misses the point and the appeal.
If you think the idea of swiping a 'film window' to select which retro filmstock the camera mimics is cute, then you're likely to be delighted by the way it takes cool-looking snaps whenever the whim takes you. If you are frustrated about its lack of Raw-shooting capability or fretting over how its images might look in a large print, you'd be better off with almost any other camera from Fujifilm's lineup.
The X half is good-looking and handily small, making it a ready companion. It takes attractive images and has a well-judged touchscreen interface with mercifully few options to interact with. Most of the time, you'll need to set only exposure compensation and film simulation.
The Film Camera mode feels exactly like the design study that it started as: an amusing diversion that it's hard to imagine wanting to use too often, once the initial interest has waned. But if it helps inspire a photo project or two, then why not? After that, the faux film winder becomes a quick way to interact with the camera's diptych feature, which felt like something with more staying power, to us.
In purely objective terms, the X half isn't an especially good camera. The images are much better than most run-of-the-mill compact cameras, due to it having a much larger sensor, and its color rendering options are excellent, but it's not going to win any prizes if you start pixel peeping. It's also a fairly slow camera, with some touchscreen swipes being ignored and the laggy, simplistic and somewhat unreliable AF system undermining its appeal as a social camera.
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It's good looking and easy to carry around with you. |
The cost is also a concern. That larger sensor means it has to be more expensive than most of its 'just a bit of fun' peers, but the asking price, particularly the preemptively tariff-adjusted US one, is steep.
As a knowingly frivolous, endlessly entertaining carry-everywhere lifestyle accessory, the X half is great. And it's better than most second-hand point-and-shoots from yesteryear, in just about every respect: easier to use, more fun, better color. But the price tag requires quite a lot of commitment to the bit.
The things that makes the X half so endearing aren't the sorts of things measured by our scoring system, and trying to view it through that lens would be to take the camera (and ourselves) too seriously. Our awards, which are based on looking at the product from the perspective of the would-be buyer, still feel apt. Unfortunately, much as we enjoyed it, lack of dependability of face and eye detection detracts a little too much to let us award the camera a Silver.
Sample gallery
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