Microsoft Turns Copilot Chats Into a Checkout Lane
8 janvier 2026 à 22:50
Microsoft is embedding full e-commerce checkout directly into Copilot chats, letting users buy products without ever visiting a retailer's website. "If checkout happens inside AI conversations, retailers risk losing direct customer relationships -- while platforms like Microsoft gain leverage," reports Axios. From the report: Microsoft unveiled new agentic AI tools for retailers at the NRF 2026 retail conference, including Copilot Checkout, which lets shoppers complete purchases inside Copilot without being redirected to a retailer's website. The checkout feature is live in the U.S. with Shopify, PayPal, Stripe and Etsy integrations.
Copilot apps have more than 100 million monthly active users, spanning consumer and commercial audiences, according to the company. More than 800 million monthly active users interact with AI features across Microsoft products more broadly. Shopping journeys involving Copilot are 33% shorter than traditional search paths and see a 53% increase in purchases within 30 minutes of interaction, Microsoft says. When shopping intent is present, journeys involving Copilot are 194% more likely to result in a purchase than those without it.
Read more of this story at Slashdot.