A new study from the Complexity Science Hub Vienna finds that as people's close social circles expanded from two to five friends around the rise of social media (2008-2010), polarization in society spiked. "The connection between these two developments could provide a fundamental explanation for why societies around the world are increasingly fragmenting into ideological bubbles," reports Phys.org. From the report: The researchers' findings confirm that increasing polarization is not merely perceived -- it is measurable and objectively occurring. "And this increase happened suddenly, between 2008 and 2010," says [says Stefan Thurner from the Complexity Science Hub (CSH)]. The question remained: what caused it? [...] The sharp rise in both polarization and the number of close friends occurred between 2008 and 2010 -- precisely when social media platforms and smartphones first achieved widespread adoption. This technological shift may have fundamentally changed how people connect with each other, indirectly promoting polarization.
"Democracy depends on all parts of society being involved in decision-making, which requires that everyone be able to communicate with each other. But when groups can no longer talk to each other, this democratic process breaks down," emphasizes Stefan Thurner. Tolerance plays a central role. "If I have two friends, I do everything I can to keep them -- I am very tolerant towards them. But if I have five and things become difficult with one of them, it's easier to end that friendship because I still have 'backups.' I no longer need to be as tolerant," explains Thurner.
What disappears as a result is a societal baseline of tolerance -- a development that could contribute to the long-term erosion of democratic structures. To prevent societies from increasingly fragmenting, Thurner emphasizes the importance of learning early how to engage with different opinions and actively cultivating tolerance. The research was published in Proceedings of the National Academy of Sciences.
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