In an exit interview with The Financial Times (paywalled), former Disney CEO Bob Iger says the company seriously considered buying Twitter, explored a potential merger with Apple, and pursued the James Bond franchise during his tenure. The Verge reports: According to Iger, Disney came close to buying Twitter from co-founder Jack Dorsey "at a very attractive price," sometime prior to Elon Musk buying the social media platform in 2022 and changing its name to X. Iger had plans to turn Twitter into a global distribution platform for Disney, but walked away on the morning of the deal over concerns that it would be "a horrible distraction."
Disney was also at one point involved in early conversations regarding a potential merger with Apple, something Iger thinks would have been "truly transformational." In the end, Iger says these conversations "never went anywhere," and that "Apple didn't show that much interest." The two companies have a mixed history -- Iger was an Apple board member from 2011 to 2019, and notably a driving force behind Disney acquiring Pixar in 2006, which was led by Apple co-founder Steve Jobs at the time. According to Iger, his first call with Jobs resulted in an almost immediate deal to put Disney content on the first video iPod. "All of a sudden, I'm now someone Steve likes and respects," Iger told The Financial Times. "The old Disney that he knew was lumbering in terms of bureaucracy. And so he thought, this is a new day."
The Pixar acquisition spurred Iger to find more companies to bring under Disney's wing, though not every attempt was successful. "We felt unstoppable. We put together a list of acquisition targets," said Iger. "Marvel was one, Star Wars was another, James Bond was one. We had a list and I figured let's just tick them off and buy them all." Iger provides no details about Disney's attempt to buy the James Bond franchise, but we know it obviously failed -- Amazon bought the 007 distribution rights when it acquired MGM in 2022, and later paid more than $1 billion to take full creative control of the franchise in February 2025.
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