The Atlantic reports some YouTube users noticed their uploaded videos have since "been subtly augmented, their appearance changing without their creators doing anything..." "For creators who want to differentiate themselves from the new synthetic content, YouTube seems interested in making the job harder." When I asked Google, YouTube's parent company, about what's happening to these videos, the spokesperson Allison Toh wrote, "We're running an experiment on select YouTube Shorts that uses image enhancement technology to sharpen content. These enhancements are not done with generative AI." But this is a tricky statement: "Generative AI" has no strict technical definition, and "image enhancement technology" could be anything. I asked for more detail about which technologies are being employed, and to what end. Toh said YouTube is "using traditional machine learning to unblur, denoise, and improve clarity in videos," she told me. (It's unknown whether the modified videos are being shown to all users or just some; tech companies will sometimes run limited tests of new features.) While running this experiment, YouTube has also been encouraging people to create and post AI-generated short videos using a recently launched suite of tools that allow users to animate still photos and add effects "like swimming underwater, twinning with a lookalike sibling, and more." YouTube didn't tell me what motivated its experiment, but some people suspect that it has to do with creating a more uniform aesthetic across the platform. As one YouTube commenter wrote: "They're training us, the audience, to get used to the AI look and eventually view it as normal." Google isn't the only company rushing to mix AI-generated content into its platforms. Meta encourages users to create and publish their own AI chatbots on Facebook and Instagram using the company's "AI Studio" tool. Last December, Meta's vice president of product for generative AI told the Financial Times that "we expect these AIs to actually, over time, exist on our platforms, kind of in the same way that [human] accounts do...." This is an odd turn for "social" media to take. Platforms that are supposedly based on the idea of connecting people with one another, or at least sharing experiences and performances — YouTube's slogan until 2013 was "Broadcast Yourself" — now seem focused on getting us to consume impersonal, algorithmic gruel.

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YouTube is rolling out age-estimation technology in the U.S. to identify teen users in order to provide a more age-appropriate experience. TechCrunch reports: When YouTube identifies a user as a teen, it introduces new protections and experiences, which include disabling personalized advertising, safeguards that limit repetitive viewing of certain types of content, and enabling digital well-being tools such as screen time and bedtime reminders, among others. These protections already exist on YouTube, but have only been applied to those who verified themselves as teens, not those who may have withheld their real age. [...] If the new system incorrectly identifies a user as under 18 when they are not, YouTube says the user will be given the option to verify their age with a credit card, government ID, or selfie. Only users who have been directly verified through this method or whose age has been inferred to be over 18 will be able to view the age-restricted content on the platform. The machine learning-powered technology will begin to roll out over the next few weeks to a small set of U.S. users and will then be monitored before rolling out more widely, the company says. [...] YouTube isn't sharing specifics about the signals it's using to infer a user's age, but notes that it will look at some data like the YouTube activity and the longevity of a user's account to make a determination if the user is under 18. The new system will apply only to signed-in users, as signed-out users already cannot access age-restricted content, and will be available across platforms, including web, mobile, and connected TV.

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An anonymous reader quotes a report from Dexerto: It's been ten years since YouTube first introduced its trending page in 2015, and the platform is finally sunsetting the program in favor of a new system. [...] As announced by YouTube in a support thread on July 10, 2025, the site is now set on introducing Charts, a new system for ranking popular content on its platform. "Back when we first launched the Trending page in 2015, the answer to 'What's trending?' was a lot simpler to capture with a singular list of viral videos that everyone was talking about," the post reads. "But today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before." As a result, YouTube says that its Trending page has seen "significantly" less traffic in the last five years, prompting them to make a change. Now, YouTube Charts will break up trends from one, all-encompassing page into separate, category-specific lists. The current Trending page will be moved to a Trending Now section, where the site's most popular content overall will be shown. However, viewers can now look for specific trends in certain categories on YouTube Charts for things like music videos, top podcasts, movie trailers and more. In the meantime, YouTube says that its Gaming Explore page will be home to trending gaming videos, and it will continue to serve personalized content to users via recommendations on their home feeds.

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Longtime Slashdot reader SonicSpike shares a report from Gizmodo: YouTube is inundated with AI-generated slop, and that's not going to change anytime soon. Instead of cutting down on the total number of slop channels, the platform is planning to update its policies to cut out some of the worst offenders making money off "spam." At the same time, it's still full steam ahead adding tools to make sure your feeds are full of mass-produced brainrot. In an update to its support page posted last week, YouTube said it will modify guidelines for its Partner Program, which lets some creators with enough views make money off their videos. The video platform said it requires YouTubers to create "original" and "authentic" content, but now it will "better identify mass-produced and repetitious content." The changes will take place on July 15. The company didn't advertise whether this change is related to AI, but the timing can't be overlooked considering how more people are noticing the rampant proliferation of slop content flowing onto the platform every day. The AI "revolution" has resulted in a landslide of trash content that has mired most creative platforms. Alphabet-owned YouTube has been especially bad recently, with multiple channels dedicated exclusively to pumping out legions of fake and often misleading videos into the sludge-filled sewer that has become users' YouTube feeds. AI slop has become so prolific it has infected most social media platforms, including Facebook and Instagram. Last month, John Oliver on "Last Week Tonight" specifically highlighted several YouTube channels that crafted obviously fake stories made to show White House Press Secretary Karoline Leavitt in a good light. These channels and similar accounts across social media pump out these quick AI-generated videos to make a quick buck off YouTube's Partner Program.

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