Longtime reader joshuark shares a report: As spotted by Bluesky user DodgerFanLA, going to Office.com now greets you with the following helpful explainer: "The Microsoft 365 Copilot app (formerly Office) lets you create, share, and collaborate all in one place with your favorite apps now including Copilot.*"
Never has an asterisk been more relevant to me than following the words "your favorite apps now including Copilot."
About a decade ago, hardware company Corsair attempted to pivot from its classic logo -- a subtle trio of ship sails -- to a newer, edgier look, a pair of crossed swords that gave off regrettable '2000s tribal tattoo' energy. The rebrand didn't last long: after a fierce outcry from people who correctly thought the new logo sucked, Corsair swapped to a refreshed take on the sail logo, which it's been using ever since. Corsair was established in 1994, and made about $1.4 billion last year -- which I bring up because today Microsoft, a slightly bigger company, has slipped on its own rebranding banana peel. The company is seemingly all but ditching the Office name -- which it introduced four years before Corsair existed, and which drove more than $30 billion in revenue just last quarter -- with a catchy new name: "Microsoft 365 Copilot app."
The company had already downplayed the Office name, despite it being perhaps the most universally recognized software in existence, by renaming its cloud version of Word, Powerpoint, etc. Office 365 in 2010, then Microsoft 365 in 2017. Now when you want to open up a Word document, you can get to them by launching the Microsoft 365 Copilot app. Intuitive!
Should Microsoft just go ahead and rebrand Windows, the only piece of its arsenal more famous than Office, as Copilot, too? I do actually think we're not far off from that happening. Facebook rebranded itself "Meta" when it thought the metaverse would be the next big thing, so it seems just as plausible that Microsoft could name the next version of Windows something like "Windows with Copilot" or just "Windows AI."
Copilot is the app for launching the other apps, but it's also a chatbot inside the apps. Any questions? Correction: Office hasn't been renamed to "Microsoft 365 Copilot app." The Verge adds: The confusion comes from Microsoft's own Office.com domain, which for the past year has acted as a way to push businesses and consumers to use the Microsoft 365 Copilot app. This app is a hub app that provides access to Copilot, as well as all the Office apps. Microsoft used to call this app simply Office, before the company rebranded Office to Microsoft 365 in 2022.
If you visit Office.com you'll see a big welcome to the Microsoft 365 Copilot app, and a note from Microsoft that would confuse anyone not following the company's confusing branding: "The Microsoft 365 Copilot app (formerly Office)..." That mention of "formerly Office" is Microsoft referring to the very old Office app that launched in 2019 as a way to try and convince people to use online versions of Word, Excel, and PowerPoint. Until a year ago it used to be called the Microsoft 365 app. Microsoft then announced it was rebranding its Microsoft 365 app in November 2024 to a Copilot one, which I and everyone else were very confused at. The new app icon and name -- Microsoft 365 Copilot -- then rolled out on January 15th last year to Windows, iOS, and Android users.
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